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PMP Business and Management Module Map

cdoran

Created on April 1, 2021

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Transcript

Business and Management

Module Map

Contemporary Theories of Management

Corporate Social Responsibility

International Marketing

Culture and Organisational Behavoiur

Digital Communication Strategies

Business Ethics

Stakeholders

Definitions of Advertising

Definitions of a Brand

10

11

12

Advertising Strategy - Market Research

Advertising Strategy - Segmentation

Revision