Bumble Inc.
SAP Analysis SGMA 591 April 14, 2021
Group 6
Sauman Bhatti Jackson Day Matthew Halyn Joan Penaojas jessica Zhang
5:00pm
Agenda
Company Overview
Strategic Issues
External Analysis
Internal Analysis
Recommendation
Implementation
5:00 PM
Company Overview
Operates two apps
Mission
"Bumble is a platform and community that creates empowering connections in love, life, and work. We promote accountability, equality, and kindness in an effort to end misogyny and re-write archaic gender roles".
Founder and CEO:
Whiteney Wolfe Herd
Publicly Traded
As of February 2021
Key Strategic Issues
Users
Growing users in existing market (globalization)
Growing users in new markets
Internal Strategies Expanding Into New Categories Beyond Dating
Monetization
Capitalizing on the freemium model
Relationships with suppliers
Growth Strategy
5:00 PM
External Analysis
5:00 PM
PESTLE
Global Dating App Users
Political
Successfully passed law in Texas that banned sending “intimate photos,” to others without their consent ($500 fine, Class C misdemeanour)
Economic
- Exchange rate fluctuations
- Annual growth of 5%
Social
- Social acceptance
- Rise of Feminism and equality groups
5:00 PM
PESTLE
Technological
6 in 10
Legal
online daters in the U.S. are concerned about data collection
- No uniform law for data collection
- Age verification for minors
Environmental
Pew Research Centre
5:00 PM
Porter's Five Forces
5:00 PM
Internal Analysis
5:00 PM
22:06
5:00 PM
FINANCIALS
Stocks
Revenue
Losses
$84.1m
77%
$377m
Between Jan 29, 2020 and Sept 30, 2020
Trading at 77% at $76 per share
Between Jan 29, 2020 and Sept 30, 2020
OUR RECOMMENDATION
5:00 PM
Increase Bumble Bizz & BFF Marketing
Growth Strategy
- Increase users
- Gives bumble bizz a more professional reputation like linkedin
- Create bumble groups
OUR RECOMMENDATION
5:00 PM
% of online dating users who say __ on dating sites and apps is very common
Emphasize Further Safety Policies & Controls
People lying about themselves to appear more desirable
People setting up fake accounts to scam others
- Age and identity verification with valid photo ID
- Support safe-space through additional laws, regulations and reminders
People receiving sexually explicit messages or images they didn't ask for
People being harassed of bullied
Privacy violations, such as data breaches of identifty theft
PEW RESEARCH CENTRE
OUR RECOMMENDATION
5:00 PM
Relationship with suppliers
- Include job posts and opportunities
IMPLEMENTATION
5:00 PM
How to Increase Bumble Bizz & BFF Marketing
05
04
03
01
02
Explicitly advertise Bumble Bizz & Bumble Bff
Category for newcomers in Bumble Bff
Invest in partnerships with business leaders
Host live sessions with leaders
Social media marketing
IMPLEMENTATION
5:00 PM
How to Emphasize Further Safety Policies & Controls
COVID-19 restriction reminders
Upon sign up, age verification with a valid photo ID has to be uploaded
Staying up-to-date with laws & regulations
IMPLEMENTATION
5:00 PM
Relationship with suppliers
Partnerships and sponsorships
Transition from networking to inclusion of a job seeking platform
Invest in R&D to create an algorithm for a job board
5:00 PM
Questions & Disucussion
SGMA Bumble Presentation
Joan Penaojas
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Transcript
Bumble Inc.
SAP Analysis SGMA 591 April 14, 2021
Group 6
Sauman Bhatti Jackson Day Matthew Halyn Joan Penaojas jessica Zhang
5:00pm
Agenda
Company Overview
Strategic Issues
External Analysis
Internal Analysis
Recommendation
Implementation
5:00 PM
Company Overview
Operates two apps
Mission
"Bumble is a platform and community that creates empowering connections in love, life, and work. We promote accountability, equality, and kindness in an effort to end misogyny and re-write archaic gender roles".
Founder and CEO:
Whiteney Wolfe Herd
Publicly Traded
As of February 2021
Key Strategic Issues
Users Growing users in existing market (globalization) Growing users in new markets Internal Strategies Expanding Into New Categories Beyond Dating Monetization Capitalizing on the freemium model Relationships with suppliers
Growth Strategy
5:00 PM
External Analysis
5:00 PM
PESTLE
Global Dating App Users
Political
Successfully passed law in Texas that banned sending “intimate photos,” to others without their consent ($500 fine, Class C misdemeanour)
Economic
Social
5:00 PM
PESTLE
Technological
6 in 10
Legal
online daters in the U.S. are concerned about data collection
Environmental
Pew Research Centre
5:00 PM
Porter's Five Forces
5:00 PM
Internal Analysis
5:00 PM
22:06
5:00 PM
FINANCIALS
Stocks
Revenue
Losses
$84.1m
77%
$377m
Between Jan 29, 2020 and Sept 30, 2020
Trading at 77% at $76 per share
Between Jan 29, 2020 and Sept 30, 2020
OUR RECOMMENDATION
5:00 PM
Increase Bumble Bizz & BFF Marketing
Growth Strategy
OUR RECOMMENDATION
5:00 PM
% of online dating users who say __ on dating sites and apps is very common
Emphasize Further Safety Policies & Controls
People lying about themselves to appear more desirable
People setting up fake accounts to scam others
People receiving sexually explicit messages or images they didn't ask for
People being harassed of bullied
Privacy violations, such as data breaches of identifty theft
PEW RESEARCH CENTRE
OUR RECOMMENDATION
5:00 PM
Relationship with suppliers
IMPLEMENTATION
5:00 PM
How to Increase Bumble Bizz & BFF Marketing
05
04
03
01
02
Explicitly advertise Bumble Bizz & Bumble Bff
Category for newcomers in Bumble Bff
Invest in partnerships with business leaders
Host live sessions with leaders
Social media marketing
IMPLEMENTATION
5:00 PM
How to Emphasize Further Safety Policies & Controls
COVID-19 restriction reminders
Upon sign up, age verification with a valid photo ID has to be uploaded
Staying up-to-date with laws & regulations
IMPLEMENTATION
5:00 PM
Relationship with suppliers
Partnerships and sponsorships
Transition from networking to inclusion of a job seeking platform
Invest in R&D to create an algorithm for a job board
5:00 PM
Questions & Disucussion