UNIT 1 - BTO

BUSINESS TRENDS & OPPORTUNITIES

CONTENTS

END OF AN ERA

NAVIGATING COVID - UNIT 1

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

Start

TODAY'S AGENDA

THE END OF AN ERA

OBJECTIVE

THE JOURNEY SO FAR

• Understand the overall impact of COVID on the business community

• Impact on the direction of the global economy

• How business can adjust and prepare

• How society could be changed

CONTENTS

THE IMPACT

WHAT'S ACTUALLY HAPPENED

END OF AN ERA

SHAPING THE FUTURE

THE IMPACT

HOW TO MOVE FORWARD

SHAPING THE FUTURE

OPPORTUNITIES

HOW TO CAPITALISE

OPPORTUNITIES

NEXT STEPS

NEXT STEPS

HOW TO PREPARE

WHERE ARE WE?

2021 will be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can start to look forward to shaping their futures rather than just grinding through the present.

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

CONTENTS

THE END OF AN ERA

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE END OF AN ERA

THE JOURNEY SO FAR

2010 - 2020

CONTENTS

• 86% of the UK population uses the internet every day, spending almost six hours online

END OF AN ERA

THE IMPACT

• It’s still important for British consumers – especially when it comes to considering high value purchases, to experience offline

SHAPING THE FUTURE

OPPORTUNITIES

• Social media is intergrated in our daily lives

NEXT STEPS

• Consumers have become more responsible and more selective

CONTENTS

THE IMPACT

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE IMPACT

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE 1ST WAVE

6 INDUSTRIES IN MAJOR DECLINE

CONTENTS

END OF AN ERA

STEEL

FERRIES

HAULAGE

THE IMPACT

HOSPITALITY

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

CHARITIES

AIRLINES

THE 1ST WAVE

KEY FINDINGS - SEPT 2020

• An estimated 234,000 SMEs have already permanently ceased trading

• The total cost to UK small businesses could exceed £69 billion

• 67% were forced to stop trading at some point during the pandemic

• Almost 1 in 5 (17%) small businesses fear they wouldn’t survive another lockdown

• Government support was used by just 56% of small business owners

• 53% struggled to access government support or understand eligibility criteria

• 42% say their business is more reliant on technology now because of coronavirus

• 25% of small business owners and their staff learned new skills during lockdown

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE 2ND WAVE

RETAIL - CLOSURES - SEPT - DEC 2020

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

QUARTER 4 2020

Data

IMPACT OF COVID-19 ON UK BUSINESSES

CONTENTS

END OF AN ERA

-8%

EMPLOYMENT

SALES REDUCTION - RECREATION

-48%

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

67%

11%

FURLOUGH

UNCERTAINTY

NEXT STEPS

THE IMPACT

THE DEATH OF A GLOBAL COMMUNITY

WHAT'S ACTUALLY HAPPENED

• UK GDP DOWN 19.8% APRIL - JUNE 2020

CONTENTS

• UK GDP DOWN 6.3% SINCE FEB 2020

END OF AN ERA

• UK - 2 TRILLION DEBT / 97.9% OF GDP

THE IMPACT

• GLOBAL GDP DOWN 4.5% IN 2020

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

GLOBAL OUTLOOK 2022

GLOBAL OUTLOOK 2021

THE IMPACT

CURRENT FINANCIAL SITUATION

BASED ON 2000 UK INTERNET USERS 16+ - MINTEL - FEB 2021

CONTENTS

HEALTHY = 36%

OKAY = 43%

TIGHT = 16%

STRUGGLING = 4%

IN TROUBLE = 1%

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE IMPACT

CURRENT FINANCIAL SITUATION OF CONSUMERS

BASED ON 2000 UK INTERNET USERS 16+ - MINTEL - FEB 2021

CONTENTS

I'M ALOT BETTER OFF = 7%

I'M A LITTLE BETTER OFF = 19%

ABOUT THE SAME = 47%

I'M A LITTLE WORSE OFF = 19%

I'M MUCH WORSE OFF = 9%

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE IMPACT

FINANCIAL CONFIDENCE OVER THE NEXT 12 MONTHS

BASED ON 2000 UK INTERNET USERS 16+ - MINTEL - FEB 2021

CONTENTS

I FEEL PRETTY CONFIDENT THAT I'LL BE OKAY = 36%

I'M CONCERNED BUT SHOULD BE FINE = 47%

I'M REALLY WORRIED = 14%

THINGS CAN'T GET ANY WORSE= 3%

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE IMPACT

FINANCIAL CONFIDENCE OVER THE NEXT 12 MONTHS

BASED ON 2000 UK INTERNET USERS 16+ - MINTEL - FEB 2021

CONTENTS

ADD TO SAVINGS

END OF AN ERA

THE IMPACT

BUY NEW CLOTHES

SHAPING THE FUTURE

PREVIOUS 3 MONTHS

SPEND ON HOME

OPPORTUNITIES

PLAN FOR NEXT 3 MONTHS

NEXT STEPS

REDUCE DEBT

NEITHER

20

70

50

THE IMPACT

At this stage, it is difficult to separate temporary losses of output, brought about by coronavirus restrictions, from longer term behavioural changes that could affect industries for years to come.

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

CONTENTS

END OF AN ERA

SHAPING THE FUTURE

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

SHAPING THE FUTURE

A RISE IN INDIVIDUALISM - WHAT DOES THAT MEAN FOR COMPANIES?

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

ALIGN WITH CUSTOMER BELIEFS OR PAY THE PRICE

53%

CONSUMER COMPLAINTS

37%

DONT RETURN

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

Read more

Read more

31%

POLITICS

UNITED KINGDOM

Purpose drives consumer purchasing decisions and competitiveness

CONTENTS

END OF AN ERA

66%

37%

55%

TRANSPARENCY

STOPPED

PROTESTS

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

COUNTRY COMPARISON - USA

CONTENTS

31%

64%

42%

64%

END OF AN ERA

Write a subtitle here

THE IMPACT

64% of consumers believe their individual protest actions, such as boycotting a company or speaking out on social media, can make a difference in how companies behave.

64% of consumers say their purchasing consideration is driven by a company's ethical values and authenticity.

42% of consumers have stopped doing business with a company because of its words or actions about a social issue.

31% of consumers are attracted to brands that take a political stand on issues they care about.

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

COUNTRY COMPARISON - JAPAN

CONTENTS

61%

31%

70%

60%

END OF AN ERA

THE IMPACT

31% of consumers have stopped doing business with a company because of its words or actions about a social issue.

60% of consumers want companies to take a stand on the social, cultural, environmental and political issues close to their hearts.

70% of consumers crave greater transparency in how companies source their products, ensure safe working conditions and their stance on important issues such as animal testing.

61% of consumers believe their individual protest actions, such as boycotting a company or speaking out on social media, can make a difference in how companies behave

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

COUNTRY COMPARISON - BRAZIL

CONTENTS

65%

77%

78%

71%

END OF AN ERA

THE IMPACT

77% of consumers say their purchasing consideration is driven by a company's ethical values and authenticity.

71% of consumers are attracted to companies that stand for something bigger than just the products and services it sells.

78% of consumers are attracted to companies that treat their employees well.

65% of consumers have stopped doing business with a company because of its words or actions about a social issue.

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

COUNTRY COMPARISON - AUSTRALIA

CONTENTS

65%

61%

40%

61%

END OF AN ERA

THE IMPACT

40% of consumers have stopped doing business with a company because of its words or actions about a social issue.

65% of consumers are attracted to companies that treat their employees well.

61% of consumers say their purchasing consideration is driven by a company's ethical values and authenticity.

61% of consumers believe their individual protest actions, such as boycotting a company or speaking out on social media, can make a difference in how companies behave.

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

COUNTRY COMPARISON - FRANCE

CONTENTS

31%

64%

42%

64%

END OF AN ERA

THE IMPACT

64% of consumers believe their individual protest actions, such as boycotting a company or speaking out on social media, can make a difference in how companies behave.

64% of consumers say their purchasing consideration is driven by a company's ethical values and authenticity.

42% of consumers have stopped doing business with a company because of its words or actions about a social issue.

31% of consumers are attracted to brands that take a political stand on issues they care about.

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE NEXT REVOLUTION?

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE NEXT REVOLUTION

AI revolution? Potential of quantum computing? Moment when humans and machines combine in the workplace?

FUTURE ISSUE

PROBLEM

RESULTS

CONTENTS

The future of Time

TIME VS EXPERIENCE

END OF AN ERA

COMMUTE

The future of Travel

THE IMPACT

TIME TRAVEL

The future of Space

SHAPING THE FUTURE

MONOGOMY

The future of Love

SUSTAINABILITY

The future of Technology

OPPORTUNITIES

GENE EDITING

The future of HEALTH

NEXT STEPS

CRYPTOCURRENCY

The future of POWER

EMPLOYEE MONITORING

The future of WORK

THE NEXT REVOLUTION - TRANSPORT

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

TUNNELS

HYPERLOOP

NEXT STEPS

KEY TAKEAWAYS

CONTENTS

• RISE IN CONSUMER POWER

• SHIFT IN CSR

• IMPACT ON CONSUMER CHOICE VS ORGANISATIONAL BEHAVIOUR

• TRANSPORT REVOLUTION

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

CONTENTS

END OF AN ERA

OPPORTUNITIES

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

THE NEW CULTURE

GENERATION VS GENERATION

CONTENTS

BE HUMAN

END OF AN ERA

BE CLEAR & AUTHENTIC

THE IMPACT

BE CREATIVE

SHAPING THE FUTURE

STAND UP TO STAND OUT

OPPORTUNITIES

NEXT STEPS

Q2

Q4

Q3

Q1

STAND FOR SOMETHING

A NIKE CASE STUDY

COLIN KAEPERNICK - 2016

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

RECEPTION

THOUGHTS?

RESULTS

NIKE STANCE

A future of accountability for brands entails:

CONTENTS

2. Maintaining a strong brand identity and purpose

1. Deep, value-based relationship with consumer base

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

4. Expecting criticism regardless of your position

3. Addressing and learning from missteps

OPPORTUNITIES

NEXT STEPS

CONTENTS

END OF AN ERA

NEXT STEPS

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

NEXT STEPS

"The pandemic has catalyzed changes that were already underway. The companies that are going to thrive and attract talent are going to be those that don’t go back to the old way of working."

CONTENTS

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OPPORTUNITIES

NEXT STEPS

Greg Williams Editor in Chief, Wired UK

A MODEL FOR CHANGE

AGILITY IS THE NEW CURRENCY

LIST WAYS YOUR ORGANISATION CAN BECOME MORE AGILE

CONTENTS

HOW WILL YOU ASSESS AREAS FOR DEVELOPMENT?

END OF AN ERA

BUILD INFRASTRUTURE TO SUPPORT FUTURE

ASSESS THE CURRENT INSTRASTRUTURE AND IDENTIFY WAYS IT CAN BE POSITIVE CHANGED

THE IMPACT

PERFORMANCE

SHAPING THE FUTURE

DEVELOP CONTINUOUSLY

OPPORTUNITIES

REMOTE WORKING HAS CHANGED THE GAME. WHAT CHANNELS WILL YOU KEEP OR ALTER?

NEXT STEPS

COMMUNICATION

Thank you!

STEVEN REYNOLDS

CONTENTS

steven.reynolds@cityofglasgowcollege.ac.uk

END OF AN ERA

THE IMPACT

SHAPING THE FUTURE

OTHER MODULES

OPPORTUNITIES

• UNIT 2 - REMOTE WORKING
• UNIT 3 - CRISIS MANAGEMENT
• UNIT 4 - EXECUTIVE LEADERSHIP
• UNIT 5 - HR ADAPTATION
• UNIT 6 - NAVIGATING COVID

NEXT STEPS