English SWOT ANALYSIS

SWOT ANALYSIS of a webtool/webapp for English,

FAVOURABLE

UNFAVOURABLE

WEAKNESSES

STRENGTHS

• Apps that help you learning English make it easy and fun
• With apps you can learn English everywhere and everytime you want.
• Learning English will improve brain’s flexibility.
• In apps there are many levels that are ordered by difficulty
• In apps there are a lots of funny videos and interactive games
• There are a lot of organized lessons

• Some apps are paid with subscription
• Many apps for learning English are for personal use.
• You can't compare your exercises to the ones of your mates.
• You have to make the exercises alone.

INTERNAL ENVIRONMENT

OPPORTUNITIES

THREATS

• Learning English can connect you to the global network of English-speakers across the world.
• The apps teach you English using the English language.
• It's easy learning a language using different methods that the apps suggest to you.
• With apps you have the opportunity to travel all over the world without taking a step.
• it's essential to learn English in modern times because it's a language spoken all over the world.
• There are free apps that you can use

• Not all the apps available are suitable for everyone.
• It's difficult to choose the right app for you between all the apps available
• With webapps there isn't the possibility to speak with someone real.
• There are apps that you have to pay.

EXTERNAL ENVIRONMENT