Traceability Test

Traceability system for Retail Customers

Trust | Transperancy | Engagement

01 What is traceability & Why

It is the ability to discover the source of a product and know in-depth the details of its origin.

Why traceability

Traceability is one of the key elements in retail business these days.

• It enhances transparency
• Customers are willing to spend extra money on a product that can be traced to its origin and processing.
• This is also method of enhancing customer engagement with retailer

02 The Solution

Backwater Resources has developed a platform to engage customers through the 'source2packet' traceability, a simple, but effective tool to tell the origin story of every product.

We have joined with RF Exports and Febinmarine to tie up with major retailers to roll this out

Trace the product in 2 Steps

Step 2

Enter the laser printed code in the designated field on the website and click trace

Step 1

Scan the QR code on the product

User will be redirected to a dedicated web url for each retailer

Product information on the resulting page

01

Product Specific Details

• Harvesting Date & other Details
• Production Date & other Details
• Shipment Date & other Details
• Product & Packaging details

Product information on the resulting page

02

Farms & Farm details

• Full Details and photographs of the farm and its operators/owners on a separate page accessible through a link in the trace result page
• Location of farm, GPS
• Certificate details/ credentials
• Environment/ Bio diversity information/ impact report of the farm
• Social impact enhancement etc
• In future farm rating based on certain criteria

Product information on the resulting page

03

Advertisements of retailer

• Banners/Details of new offers
• Discount announcements
• others

Product information on the resulting page

04

Exporter Details & Credentials

• Exporter/ Processor
• Credentials
• GPS/ Location
• Certification / audit date completed
• Social/Environmental compliance details

This will complete the chain

Retailer

Processor

Customer

Farm

Added Benefits

• Platform can be used to sell complimentary products or crosssell/upsell related products
• Capture customer information for better outreach
• Increase customer engagement for example suggesting recipe's, and other engaging content
• Transparency will lead to increased brand loyalty of customers

Additional Features

• The platform is free for retailers
• The exporter/processor will pay for the license fee
• The platform will be independent of certificates like BAP or ASC
• Entire information is vetted/ audited by third parties so information on the platform is accurate
• All necessary steps for privacy /security will be implemented

We request Northcoast to pilot this system with your supermarket clients