DIGITAL MARKETING CANVAS
to develop strategy and accelerate business growth
Presented byMagdalena Palomares B.
"If I have seen further it is by standing on the shoulders of giants"
Sir Isaac Newton (1675)
AGENDA
Where do we start?
Isn't the BMC enough?
What's Digital marketing anyway?
What's the DMC?
When do we use it?
Activity
ABOUT US
Chihuahua, Mexico
VALUE
ACTIVITIES & RESOURCES
01
04
What are our key activities and resources?
What value do we generate?
CUSTOMER
PARTNERS
02
05
Information
Who is going to pay for this value?Who is going to use this value?
Who helps us to generate value?
REACH
PROFIT
03
06
How will this value reach our customers?What links the business to the customers?
How do we manage our cost structure and revenue streams?
Osterwalder, A. & Pigneur, Y. (2013). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version). John Wiley & Sons.
Think with Google. (2016). Micro-Moments. [Video File]. Retrieved from https://youtu.be/cplXL-E1ioA
Click on play and enjoy!
SEO
Search Engine Optimization (organic)
SEM + PPC
AFFILIATE MARKETING
Like AdSense (paying commission for referred business)
Paid ads on Google, Yahoo, Bing, etc.
Digital MKT
CONTENT MARKETING
EMAIL MARKETING
Using email to generate traffic, awareness, lead nurturing and ultimately revenue
Storytelling for a long-term strategy
SOCIAL MEDIA MARKETING
Google Trends
Social media platforms and websites to advertise products and services
Think with Google
KPMG
Digital Marketing Canvas
Get users
Drive Usage
Value
The perfect matchBMC + DMC
11
REVENUE
MISSION
RETENTION
VALUE PROPOSITIONS
ACQUISITION
MARKET
ACTIVATION
TARGET AUDIENCE
VISION
10
REFERRALS
BRAND
Case Study
BUSINESS MODEL
Business Model Canvas
AARRR Model
BASIC ANALYSIS
DIGITAL MARKETING
Maslow's Hierarchy of Needs
Digital Marketing Canvas
Net Promoter Score
SWOT Analysis
Answering the five questions...
Where do we start? With basic information about the business Isn't the BMC enough? Not quite. Using the BMC + DMC you have a more holistic approach to the business strategy What's digital marketing? It's an umbrella term for marketing efforts in the digital world What's the DMC? It's a tool to brainstorm, collaborate, and present plans regarding marketing tactics and digital technologies When do we use it? It can be used at any point of the business life, but it's especially useful in the early stages
LET'S WORK!
TODAY:Think about a business idea you have, or about a business, or about AirBnB and how you'd apply the DMC now
TOMORROW:We'll get together in teams and we'll make a DMC for a business
WEDNESDAY:We'll share our DMC with our classmates to get feeddback
Sources
- Corman, J. (n.d.) The Digital Marketing Canvas. Retrieved from https://digitalmarketingcanvas.co/
- Fundersandfounders. (2014). How AirBnB started - Founding Story. [Video File]. Retrieved from
- https://youtu.be/axqh6SJ0O0c
- Osterwalder, A. & Pigneur, Y. (2013). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version). John Wiley & Sons.
- Think with Google. (2016). Micro-Moments. [Video File]. Retrieved from https://youtu.be/cplXL-E1ioA
Digital Marketing Canvas for Business Acceleration
Magdalena Palomares
Created on March 15, 2021
Start designing with a free template
Discover more than 1500 professional designs like these:
Explore all templates
Transcript
DIGITAL MARKETING CANVAS
to develop strategy and accelerate business growth
Presented byMagdalena Palomares B.
"If I have seen further it is by standing on the shoulders of giants"
Sir Isaac Newton (1675)
AGENDA
Where do we start?
Isn't the BMC enough?
What's Digital marketing anyway?
What's the DMC?
When do we use it?
Activity
ABOUT US
Chihuahua, Mexico
VALUE
ACTIVITIES & RESOURCES
01
04
What are our key activities and resources?
What value do we generate?
CUSTOMER
PARTNERS
02
05
Information
Who is going to pay for this value?Who is going to use this value?
Who helps us to generate value?
REACH
PROFIT
03
06
How will this value reach our customers?What links the business to the customers?
How do we manage our cost structure and revenue streams?
Osterwalder, A. & Pigneur, Y. (2013). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version). John Wiley & Sons.
Think with Google. (2016). Micro-Moments. [Video File]. Retrieved from https://youtu.be/cplXL-E1ioA
Click on play and enjoy!
SEO
Search Engine Optimization (organic)
SEM + PPC
AFFILIATE MARKETING
Like AdSense (paying commission for referred business)
Paid ads on Google, Yahoo, Bing, etc.
Digital MKT
CONTENT MARKETING
EMAIL MARKETING
Using email to generate traffic, awareness, lead nurturing and ultimately revenue
Storytelling for a long-term strategy
SOCIAL MEDIA MARKETING
Google Trends
Social media platforms and websites to advertise products and services
Think with Google
KPMG
Digital Marketing Canvas
Get users
Drive Usage
Value
The perfect matchBMC + DMC
11
REVENUE
MISSION
RETENTION
VALUE PROPOSITIONS
ACQUISITION
MARKET
ACTIVATION
TARGET AUDIENCE
VISION
10
REFERRALS
BRAND
Case Study
BUSINESS MODEL
Business Model Canvas
AARRR Model
BASIC ANALYSIS
DIGITAL MARKETING
Maslow's Hierarchy of Needs
Digital Marketing Canvas
Net Promoter Score
SWOT Analysis
Answering the five questions...
Where do we start? With basic information about the business Isn't the BMC enough? Not quite. Using the BMC + DMC you have a more holistic approach to the business strategy What's digital marketing? It's an umbrella term for marketing efforts in the digital world What's the DMC? It's a tool to brainstorm, collaborate, and present plans regarding marketing tactics and digital technologies When do we use it? It can be used at any point of the business life, but it's especially useful in the early stages
LET'S WORK!
TODAY:Think about a business idea you have, or about a business, or about AirBnB and how you'd apply the DMC now
TOMORROW:We'll get together in teams and we'll make a DMC for a business
WEDNESDAY:We'll share our DMC with our classmates to get feeddback
Sources