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Transcript

PRESENTATION OF

APPLE

presentation of the company

sommary

founder: Steve Jobs et steve wozniakexecutive: Tim Cooklegal status: SALegal form: Corporationhuman resources: 147 000financial resources: $260,174,000,000resources material: 506 storesintangible resources: patents, notoriety, competences , know-howFields of action: International

presentation of the company

1.2 billion iphones11.8 million iPad35 million pairs19. 25 million computers Mac

the products

world iconadvanced technologycompetent researchbrand of choice

Opportunities

threats

Weaknesses

force

swot apple

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