Three tests to identify a core competency
Threat of imitation
Customer benefits
Access to markets
A core competence should be difficult for competitors to imitate.
A core competence should make a significant contribution to the perceived customer benefits of the end product.
A core competence provides potential access to a wide variety of markets.
Prahalad and Hamel’s three tests to identify a core competency
BCD Learning Design
Created on March 10, 2021
https://canvas.sydney.edu.au/courses/31624/pages/5-dot-2-what-is-internal-analysis?module_item_id=1067358
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Transcript
Three tests to identify a core competency
Threat of imitation
Customer benefits
Access to markets
A core competence should be difficult for competitors to imitate.
A core competence should make a significant contribution to the perceived customer benefits of the end product.
A core competence provides potential access to a wide variety of markets.