The Evolution of Advertising

the evolution of advertising

The Antique Period — Carving and Writing

01

Early forms of advertising were verbal. In ancient markets, sellers shouted in order to advertise their products and services.

The Antique Period — Carving and Writing

01

Egypt

• The first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset.
• 3000 B.C.

The Antique Period — Carving and Writing

01

Ancient Rome

• Messages written on city walls in the form of graffiti.
• Texts advertising politics, gladiator games, real estate.

The Middle Ages — The Printing Revolution

02

China

• In the Chinese Tang Dynasty (618–907 AD), salespeople in the market district of the capital city Chang-an were required to sign a trademark on their products.
• Copper printing plate used to produce promotional posters during the Northern Song period (960–1127 AD).

The Middle Ages — The Printing Revolution

02

Europe - The Industrial period

• Industrial revolution and the advent of the press in the 17th century.
• World's first magazines, gazettes and newspapers.

The Middle Ages — The Printing Revolution

02

The New World

• In 1835, the first U.S. billboards displayed circus posters.
• In 1841, the first advertising agency in the United States was founded by Robert Palmer.

radio and television (1920's - 1950's

03

radio and television (1920's - 1950's

03

The World’s First Television Advertising

• July 1, 1941 during a baseball game

radio and television (1920's - 1950's

03

The golden age of advertising (1960's - 1980's)

04

• Companies began building characters around their products to establish more of a connection between viewers and brands.

The Digital Period — Internet Technologies and Social Media

04

• The evolution of digital advertising began in October 1994 when HotWired launched the first digital banner ads from 12 brands including Volvo, AT&T, and IBM.

Social Media

04

• Google Ads
• Facebook
• YouTube
• Instagram