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Cell phone apps

Alexis Castaneda Umaña

Created on March 4, 2021

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Transcript

Cell phone

Applications

What is a cell phone application

Most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. A mobile application also may be known as an app, web app, online app, iPhone app or smartphone app.

Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.

Thomas Husson,

Apps are divided into two broad categories:

WEB APPS

NATIVE APPS

NATIVE APPS ADVANTAGES

Enhanced user experience

Vision from app stores, and integration with wearables

Full acces to the device in software and hardware

DISADVANTAGES

No SEO, it would not have a good Positioning in Google search in case of lacking optimized web for mobile.

High costs and lengthy development Periods.

Different programming languages and skills depending on operating system.

WEB APPS ADVANTAGES

Reusable programming code

Simpler development at lower cost

No need for installation

WEB APPS DISADVANTAGES

Internet connection absolutely necessary

Limited access to the device’s hardware

Since no installation is required, it is not visible at stores

There are several types of apps currently available

PRODUCTIVITY APPS

GAMING APPS

LIFESTYLE AND ENTERTAINMENT APPS

GAMING APPS

They are among the most popular types of apps. They account for one-third of all app downloads and three-fourths of all consumer spending.

PRODUCTIVITY APPS

Productivity apps: These focus on improving business efficiency by easing various tasks such as sending emails, tracking work progress, booking hotels, and much more.

LIFESTYLE AND ENTERTAINING APPS

These encompass many aspects of personal lifestyle and socialization such as dating, communicating on social media, as well as sharing (and watching) videos. Some of the most widely known apps such as Netflix, Facebook or TikTok fall into this category.

SUBCATEGORY

Utility Apps

Travel Apps

Purchase Apps

Travel apps help a traveler in many ways (booking tours and tickets, finding their way through maps and geolocation, travel diaries).

Other app types include mobile commerce apps used to purchase goods online.

Utility apps such as health apps and barcode scanners

In sum, there are several factors that must be analyzed when choosing between Native Apps and Web Friendly Apps. They are: costs, upgrades, performance, user experience, maintenance, SEO, time to market, etc. In some cases, the best is to have the two options.