Social media activities requiring management
Artificial intelligence for marketing
Marketing applicatios of CRM
Using social media to improve customer loyalty and advocacy
The challenge of customer engagement
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
The goals of marketing orchestration
CRM technologies and data mangement
Customer lifecycle management strategy in CRM
The main social media platforms
Benefits of using CRM
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
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Transcript
Social media activities requiring management
Artificial intelligence for marketing
Marketing applicatios of CRM
Using social media to improve customer loyalty and advocacy
The challenge of customer engagement
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
The goals of marketing orchestration
CRM technologies and data mangement
Customer lifecycle management strategy in CRM
The main social media platforms
Benefits of using CRM