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
Social media activities requiring management
Marketing applicatios of CRM
Using social media to improve customer loyalty and advocacy
Artificial intelligence for marketing
The challenge of customer engagement
The goals of marketing orchestration
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
CRM technologies and data mangement
The main social media platforms
Customer lifecycle management strategy in CRM
Options of lifecycle email marketing messages
Benefits of using CRM
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
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
Social media activities requiring management
Marketing applicatios of CRM
Using social media to improve customer loyalty and advocacy
Artificial intelligence for marketing
The challenge of customer engagement
The goals of marketing orchestration
CHAPTER 5 : RELATIONSHIP MARKETING USING DIGITAL PLATFORMS
CRM technologies and data mangement
The main social media platforms
Customer lifecycle management strategy in CRM
Options of lifecycle email marketing messages
Benefits of using CRM