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CHAPTER 5 DIGITAL MEDIA & MARKETING MIX
Zharul Zainol
Created on March 2, 2021
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Transcript
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WHAT IS MARKETING MIX
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CHAPTER 5 DIGITAL MEDIA AND THE MARKETING MIX
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LET'S CHECK IT OUT
MUHAMMAD ZHARUL BIN ZAINOL ALAM IB0106491
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QUALITY
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IMAGE
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Looking at opportunities for modifying the core or extended product for digital environment
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BRANDING
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PRODUCT
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EXAMPLE
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- MARKETING COMMUNICATIONS
- PERSONAL PROMOTION
- SALES PROMOTION
- PR
- BRANDING
- DIRECT MARKETING
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PROMOTION
Exploring inbound marketing techniques such as search, email and social media marketing.
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PRICE
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Focusing on the implications for setting prices in digital market
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CREDIT
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DISCOUNTS
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FREE or VALUE - ADDED ELEMENTS
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PAYMENT METHOD
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PLACE
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Considering the implications for distribution for digital marketing.
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TRADE CHANNELS
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SEGMENTED CHANNELS
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RECRUITMENT
PEOPLE
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INDIVIDUALS ON MARKETING ACTIVITIES
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TRAINING AND SKILLS
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INDIVIDUAL ON CUSTOMER CONTACT
Involves anyone directly, or indirectly, involved in the business-side of the enterprise
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CUSTOMER FOCUS
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DESIGN FEATURES
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PROCESS
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A series of actions that are taken in delivering the product or service to the customer
RESEARCH AND DEVELOPMENT
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SALES/ STAFF CONTACT EXPERIENCE
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PHYSICAL EVIDENCE
Refers to the way your product, service, and everything about your company, appears from the outside
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