HISTORY OF JEANS

HISTORY OF JEANS

Jeans are pants made from denim or dungaree cloth. They were invented by Jacob Davis and Levi Strauss in 1873. Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured.

When, in 1853, Levis Strauss heard about Gold Rush in the West he moved to San Francisco to establish Western Branch of the family dry goods business. One of his customers was Jacob W. Davis, a tailor from Reno, Nevada.

One day, his customer ordered a pair of sturdy pants that could withstand hard work. Levis Strauss made them and create them stronger by placing copper rivets at the places pants rip the most. When he wanted to patent them, he wrote to Levi Strauss, and they became partners. They opened a bigger factory, and that is how jeans were born.

In the late 1800s, jeans were worn by workers. In the 1950s, jeans became a popular fashion for teenagers and young adults. In the 1950s, jeans were part of rockabilly fashion for teenagers. Now, jeans are a very popular type of pants. They are usually worn as casual fashion clothing. Jeans are made in many styles and colors.

Levis history

In 1871, in Nevada, Jacob Davis came up with the idea of ​​using copper rivets to reinforce the points of tension on the trousers, such as in the corners of the pocket. Not having the $ 68 necessary to patent the idea, he partnered with Levi Strauss, from whom he frequently bought hemp fiber fabrics.

After Strauss’s death in 1902, leadership of the company passed to four nephews and, after 1918, to in-laws, the Haas family. The company’s most spectacular growth occurred after 1946, when it decided to abandon wholesaling and concentrate on manufacturing clothing under its own label.

By the 1960s, Levi’s and other jeans—once worn chiefly by American cowboys—had become popular worldwide. When the company went public in 1971, it was operating in 50 countries.