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DIGITAL MARKETING: CHAPTER 4 & 5

Zharul Zainol

Created on February 25, 2021

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Transcript

Mind Map

DIGITAL MARKETING STRATEGY & DIGITAL MEDIA with MARKETING MIX

Products

Prices

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DIGITAL MARKETING STRATEGYDEFINITION

The Capabilities and Strategic iniatives to support marketing and business objectives

Places

MARKETING MIX

Promotion

Business obejctives and strategy

People

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INTERNAL & EXTERNAL INFLUENCES ON DMS

Multichannel marketing strategy

Process

Market structure and demand

Physical Evidence