Evolution of Mom Jeans

The Evolution of "Mom Jeans"

1980 vs 2021

• Mom jeans first became fashionable in the late 1880s and early 1990s.
• They have become a staple in the fashion world beginning again in the 2010s.
• Mom jeans are described as high wasted jeans with a sometimes baggy affect.

Source: Glorytrends.com

Source: Mtv.com

IN 1950's

Jeans began to appeal to women when Marilyn Monroe wore first pair in "River of No Return"

Jeans had been invented in 1871, when Jacob W. Davis became partners with Levi Strass & Co.

Source: Maritimeheritage.org

Timeline of the "Mom Jean"

Mom jeans have taken over stores such a Pacsun, Topshop, Urban Outfitters, etc. The notion of the "mom jean" has changed over the years sparking a new era of body positivty changing the way woman see themselves. Because of influential woman such as Marilyn Monroe, women have fought against societies standard of "the perfect jean."

01

Jeans invented in 1881 when Jacob W. Davis partnered with Levi Strass and Co

1880s

Women began wearing jeans with the coming of the movie "River of No Return

1950s

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1960s & 70s

1960s and 1970s, women began to wear bootcut/ flared jeans. Higher waist

1980s and 1990s, mom jean created, higher waste with a baggy effect. Often worn by celebrities and T.V. shows such as Friends

1980s & 90s

Source: Pinterest.com

2000s

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Origins of the Mom Jeans- Racked

2000s, women began wearing low rise jeans. Often seen worn by celebrities like Britney Spears, JLO, Jessica Simpson

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2010s, women began to wear skinny jeans, but then turned to the wear of mom jeans.

Source: Today.com

2010s

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Jean sale has increased tremendously

364 Mill

In 2019, individuals bought 364 pairs of womens jeans. 22 million more than last year