Lego presentation

Presentation

The Lego Group

Cyril Dhorne - E-Business- English

INDEX

History

Structure

Locations

Activities

Clients

Competitors

Advantage of working there

Why there and not anywhere else ?

Structure of the company

Very large and scattered.

Structure of the Lego Group

History

Ole Kirk Christiansen

Locations

Locations

1. Headquarters in Billund
2. 130 different countries
3. 8 Legoland in the world
4. 3 mains factories

Activities

Activities

Best toy manufacturer

8 Legoland + 3 mains factories

A lot of stores in the world

Launched of Ninjago

More diversified

Partnership with Disney

Clients

Differents customers

Girls

Boys

Digital market

Adults

Friends

A variety of range

Expansion and developping

Still using

Competitors

Hasbro

Megabloks

Launched the range Kre-O Transformers and Battleship

Canadian Ritvik Community trademark

VS

Advantage to work there

Reductions

Toys from Lego = Free

Secrets of factories

Good salary & a lot of jobs

Why there and not anywhere else ?

Interesting marketplace

My formation suitable to develop more

Funny work

Very good workplace

Bibliography

• https://www.catawiki.eu/stories/4631-trivia-lego-mais-ou-sont-construits-vos-sets-lego
• Wikipedia

• https://ciliabule.fr/lego-histoire-marketing-ciliabule-article/
• https://www.maisonapart.com/edito/autour-de-l-habitat/insolite/travailler-chez-lego-c-est-fun--6518.php

THANKS!

THE END