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Anglais-Coca cola

Laurine Philippe

Created on January 4, 2021

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Transcript

Coca-Cola :

A world-famous drink

SUMMARY

4-Coca-Cola consumption in the world

1-Introduction

5-The hidden side of this star drink

2-Presentation of the Coca-Cola brand

3-Attractive and global communication

01

INTRODUCTION

Problem : How did the Coca-Cola brand impose its drink throughout the world?

02

THE Coca-Cola brand

- Created in 1885

- Soft drink

- Ingredients : Carbonated Water, Sugar, caramel, caffeine

Attractive and global communication

03

- Olympic games in Atlanta : exclusive beverage supplier

- Red and white Santa Claus style

- Promise to soldiers of the second world war

04

2 billion

Coca-Cola consumption in the world

Cans of Coca-Cola are sold every day in the world

350 billion

Liters of Coca-Cola every year

22.7 liters

A Frenchman drinks an average of 22.7 liters of Coca-Cola in a year

135 countries

In 1960 Coca-Cola was consumed in 135 countries

The hidden side of this star drink

05

  • Carcinogenic caramel
  • Phosphoric acid : renal insufficiency and osteoporosis
  • Carcinogenic sugar : Aspartame
  • Type 2 diabetes
  • Wasted water

Conclusion

THANK YOU!