Persuasive Techniques
Techniques used to invoke emotions in readers/audience etc. Aim: to convince people
What are persuasive techniques?
Different types of persuasive techniques
- Alliteration: The repetition of the same letter at the beginning of the word - E.g. The bright and blazing sun
- Facts: Something that is true - E.g. A fox is a living creature
- Opinion: A person's views - E.g. I think hunting is a good thing
- Rhetorical question: A question with an assumed answer - E.g. Can you help?
- Emotive language: Language that appeals to the reader's conscience - E.g. the weak and defenceless dog
- Statistics: Data that supports your argument - E.g. 75% passed their history test
- Tripling: Groups of three words for effect - E.g. Cold, tired and hungry
= AFOREST
- Repetition, imperatives, personal pronouns etc.
Examples
Identify the different persuasive technqiuesRemember AFOREST!
The effect of persuasive techniques
"It uses statistics which solidifies the argument that they're good chips"
It's not specific enough! It's important to identify, analyse and relate it back to the appropriate text. *Tip: use the other techniques present to your answer! E.g. By using the statistic of "40% less fat", Burger King implies that their chips are not only delicious through the pun "Satisfries" but also healthy. This would persuade more customers to buy Satistfries.
The effect of persuasive techniques
- Alliteration: Makes the phrase/sentiment more memorable
- Facts and statistics: Solidifies an argument
- Opinion: Gives a more personal approach
- Rhetorical question: Thought provoking questions that gets the reader thinking about the issue at hand
- Emotive language: Uses the reader's emotion to support their cause (can be positive or negative)
- Tripling and repetition: Emphasises the issue at hand
- Imperatives: Drives a sense of motivation or urgency
- Personal pronouns: A sense of unity or responsibility
Remember - always tailor it to the text at hand!
Identify and analyse the persuasive techniques
Remember there are more than one answer!
"When we let freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! Free at last! Thank God Almighty, we are free at last" Martin Luther King
Lesson summary
Analyse their impact
Step 3
Identify the different types
Step 2
Define persuasive techniques
Step 1
02
03
Revise!
Step 4
04
01
T.U. Interview: Persuasive techniques
johannah.dal
Created on January 4, 2021
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Visual Presentation
View
Relaxing Presentation
View
Modern Presentation
View
Colorful Presentation
View
Modular Structure Presentation
View
Chromatic Presentation
View
City Presentation
Explore all templates
Transcript
Persuasive Techniques
Techniques used to invoke emotions in readers/audience etc. Aim: to convince people
What are persuasive techniques?
Different types of persuasive techniques
- Alliteration: The repetition of the same letter at the beginning of the word - E.g. The bright and blazing sun
- Facts: Something that is true - E.g. A fox is a living creature
- Opinion: A person's views - E.g. I think hunting is a good thing
- Rhetorical question: A question with an assumed answer - E.g. Can you help?
- Emotive language: Language that appeals to the reader's conscience - E.g. the weak and defenceless dog
- Statistics: Data that supports your argument - E.g. 75% passed their history test
- Tripling: Groups of three words for effect - E.g. Cold, tired and hungry
= AFORESTExamples
Identify the different persuasive technqiuesRemember AFOREST!
The effect of persuasive techniques
"It uses statistics which solidifies the argument that they're good chips"
It's not specific enough! It's important to identify, analyse and relate it back to the appropriate text. *Tip: use the other techniques present to your answer! E.g. By using the statistic of "40% less fat", Burger King implies that their chips are not only delicious through the pun "Satisfries" but also healthy. This would persuade more customers to buy Satistfries.
The effect of persuasive techniques
- Alliteration: Makes the phrase/sentiment more memorable
- Facts and statistics: Solidifies an argument
- Opinion: Gives a more personal approach
- Rhetorical question: Thought provoking questions that gets the reader thinking about the issue at hand
- Emotive language: Uses the reader's emotion to support their cause (can be positive or negative)
- Tripling and repetition: Emphasises the issue at hand
- Imperatives: Drives a sense of motivation or urgency
- Personal pronouns: A sense of unity or responsibility
Remember - always tailor it to the text at hand!Identify and analyse the persuasive techniques
Remember there are more than one answer!
"When we let freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! Free at last! Thank God Almighty, we are free at last" Martin Luther King
Lesson summary
Analyse their impact
Step 3
Identify the different types
Step 2
Define persuasive techniques
Step 1
02
03
Revise!
Step 4
04
01