Hybridisation

1. Programming
   1. Consider timezones
   2. 4-6 hours of content max/day
2. Networking & matchmaking
   1. Encourage participants to sign up using social media accounts!
3. Operations
   1. Onboarding, contingency plans, FAQs

1. Tech, data & cybersecurity
   1. Virtual event platform (your online venue)
   2. Integrated event management platform
   3. Streaming tools
   4. PDPA
2. Community building, integration & engagement
   • Engage with digital tools like chats, polls, Q&A, quizzes
   • Merge physical + virtual community
3. Metrics & measurement
   1. Measure online activities & engagement on the platform

Why Hybrid Events?

• Combines live events with virtual perks and participation.
• Creates opportunities to facilitate interactions and participation with both online and offline attendees
• Extended event lifetime & reach → increased ROI!

The 5 Pillars of Hybridisation

1. Community Building
2. Digital Engagement
3. Learning Opportunities
4. Defining Practical Outcomes
5. Commerce

3 C's of Content

• Captivate: eg. shorter sessions rolled out over multiple days
• Cinematic: eg. viral TikTok videos, informative TED talks or Netflix specials
• Collaborative: eg. virtual break-out rooms, dedicated groups on social media, or live forums