SmartCart Marketing Plan

let r.w. rogers Bring Convenience into your shopping Experience

Positioning Statement and Tarket Market

Marketing Objectives

Marketing Mix Strategy (Product, Price, Distribution, Promotion)

SWOT Analysis

Introducing: SmartCart

Introducing: SmartCart

SmartCart aims to create a contactless shopping experience.

This cart is different from the typical item-holding shopping carts that are often found in store. The SmartCart not only holds the items, but counts and calculates items as they are placed in the cart. Consumers are able to see the items they've placed into the cart, its price, and the total amount.

Benefits:

Contactless transactionsTime-saving No lines

SWOT Analysis

Weaknesses

Threats

Security FlawsMalfunctions

Increasing online shopping

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Strengths

Opportunities

All in one transaction

Expansion in other industries

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Stephanie Moon

Marketing Objectives

Reconstruct the shopping experience

Increase the efficiency of shopping checkout process

Within three years, companies who have implemented SmartCart in their operations will have saved approximately $8 billion after reducing cashier salary expenses.

Positioning Statement

R.W. Roger’s SmartCart© is for large retail stores on the cutting edge of sustainability that want to help consumers who prioritize efficiency and conscious spending. SmartCart is a digital shopping cart that brings convenience into the shopping experience. Unlike a regular shopping cart, our product would maximize your company’s value.

Target Audience

Large supermarket chains, willing to improve their loyal customers’ shopping experience by upgrading their regular shopping carts into SmartCarts.North American retail corporations and their suppliers:

Target

Target Market

College Freshman | Millennials | ProfessionalsAge: 18 - 54 | Income: $30,000+ | Household type: Everybody

Marketing Mix Strategy

Product and price

"Smart "+ "Shopping Cart" = SmartCartrealtime payment dueOne model identical to typical carthidden circuits and backend materialPrototypes packaged with:styrofoambubble wrap~25 x 25 x 50 boxConsumer-Oriented Pricing Strategywho values product the mostwilling to pay relativley high fee~$1000 Assetexclusivity yields a profit

Marketing Mix Strategy

Distribution and Promotion

Selective distribution Grocery and supermarket storesOnline Stores as main retailerIndirect ChannelDevelop relationshipsTraining sessionsCompany WebsiteList services, equipment, pricing10% off grand opening5% off website purchasingPromotional effortsOnline WebsiteSEO and paid traffic