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Digital Transformation Roadmap
Mango Brilliant
Created on November 23, 2020
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Transcript
Digital Transformation Roadmap
Get Our Guide
Digital Transformation does't happen overnight. Follow our visual guide and start planning yourmove to digital-first.
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Lay the Foundation
Phase 1
Refine and adopt clear statements of objectives on:
Audience
Technology
SET THE STRATEGY
Content
Operations
Emphasize audiences as well as members
Focus on revenue growth and diversity
UPDATE CULTURE
Create products for target customers
Encourage entrepreneurial approaches
Develop a Technology Plan
Phase 2
CONTACT + CONTENT MGMT
ANALYTICS
MARKETING AUTOMATION
WEBSITE
OTHER SYSTEMS: EMS, LMS, ETC
UNIFY DATA -VIA ADP
(Association data platform)
GET IN TOUCH
The Only Association Intelligence Platform
Visit us at www.hum.works