WRITING A PROPOSAL

PROPOSALS

WHAT'S A PROPOSAL?

DEFINITION

PROPOSAL vs

REPORT

The general purpose of a report is to identify a specific problem, explain it objectively and recommend action that will lead to a solution.

The general purpose of a proposal is to indentify a particular need, explain it and recommend how this need can best be met.

A proposal starts by describing the situation in a business, school, club, or other organisation you might be part of.

1. Written to someone who needs to make a decision usually which involves spending or investing money (e.g. a client or customer, a committee, someone responsible for finances within company or organization, etc.)
2. Usually formal in register, but could also be semi-formal when addressed to a committee of peers
3. Writer uses language in such a way that he is persuasive, besides listing reasons and making suggestions
4. Written to someone whose decision will directly benefit the writer in some way (e.g. writer is a salesperson)or a group writer belongs to (e.g. a local amateur athletic team that needs support)
5. Has headings.

REMEMBER!

You have to persuade/convince whoever is reading the proposal to make the changes you think are best. So: 1. describe a situation 2. say how you think it could be better 3. try to convince someone you are right

STRUCTURE

BACKGROUNGD INFORMATION

THE PROPOSAL

CONCLUSION

INTRODUCTION

• Introduce the topic and state the reason for the proposal
• Identify the problem clearly
• When and where the problem is?
• Start with something that will catch people's attention

• Present specific and useful solutions that will help solve the problem.
• Explain why your solutions should be put into action
• This is where you give specifics about your suggestions

• Summarize the key points by emphasizing the benefits of your solution
• Conclude with final recommendations and wrap the topic up.

• State the broad idea for the problem that leads to the study/research
• Give details about the problem and support it with evidence.

THANKS!