Porter's generic strategy analysis for coca cola
downtherabbithole1511
Created on November 12, 2020
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Transcript
Cost Leadership
Differentiation
Cost Focus
Differentiation Focus
- Low prices
- Easily accesible products
- Often use of discounts and promotional campaigns
- Logo: Unique image for the brand
- Advertisements: Always up to date and original
- Superior quality compared to competitors
- Consistent development of its design (e.i size, taste) to match the requirements of consumers