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Porter's generic strategy analysis for coca cola

downtherabbithole1511

Created on November 12, 2020

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Transcript

Cost Leadership

Differentiation

  • Low prices
  • Easily accesible products
  • Often use of discounts and promotional campaigns
  • Logo: Unique image for the brand
  • Advertisements: Always up to date and original
  • Superior quality compared to competitors

Cost Focus

Differentiation Focus

  • Consistent development of its design (e.i size, taste) to match the requirements of consumers