La Bourse aux Livres

The new era for Books: reading is power

Start

La Bourse aux Livres

Earn 2 to 3 times more than on buyback platforms.

142 million books thrown away per year

14 books are bought per second

Reading is boring and oldfashioned

No! Reading is cool and sexy!

Problem and Problematic

I want to be interesting, I want to know about things

With books, being interesting is within everyone's reach

I don't dare to buy that book because I don’t know if I'm going to like it. I don't know what I like

"Lorem ipsum dolor sit amet, consectuer"

I'll take care of that...

SOLUTION_

: Offer Digital campaign and immersive experiences to create interest and make the book market more attractive. Give meaning by offering a second life to books. - Partnership with Netflix: creative industries and specialising in the distribution and exhibition of film and television works - Influencers and celebrities: to wear a book.

The creative idea_

Partners_

Creative Idea_

• Integrate QR Code on books to create fantastic experience: Make the story as real as possible with pictures, voices, and music.
• Book' playlists (share & exchange with friends)
• Sensibilize people with movies, tell a history through this support and inspire them. When you are about to watch a movie they offer you to get the book of the movie or a related one, reminding them that it is always possible to have fantastic experiences through books.

Where_

Show and Tell our technologies in Viva Technology, Paris expo Porte de Versailles. Netflix Website

&

Goals and objectives

1.

3.

2.

Immerse readers : They need to travel through the books by feeling like reading is hype and cool again.

Readjusting the print by using new technologies and QR code so that there is a mix between the old and the brand new.

Help la Bourse Aux Livres to be more attractive and get more impact by making them a more powerful reputation.

CUSTOMER JOURNEY_

EXPERIENCE

AWARENESS

Conversion

LOYALTY

Product awareness via social networks and word of mouth

Re buy a book because of this satisfactory experience

Envisageability of obtaining the product

Discovery of the product itself

Fulfils the desire of literally being in the book

Gathering of information following interest in the product

Tell each other around you about it

Act of Purchase of the book in question

POEM MODEL_

"Bringing books to life through digital technology"

Owned media

Our Website and social networks

Paid media

Poster campaign for VivaTech, sponsored advertising on social networks, sponsoring events and partnership with Netflix

Earned media

Thanks to our influencers and Netflix we will have engaged community

Transmedia_

”Books’ invasion” : the books invaded the city, books will be everywhere.

- connecting with someone personally and emotionally - to make books the number one entertainment for the French and enters everyone's life.

Measurements_

A) TIMELINEB) BUDGET C) R.O.I ANALYSIS

TIMELINE

BUDGET

Subtítulo genial aquí

R.O.I

Escribe un título aquí

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Nombre

Nombre

Nombre

Nombre

lorem ipsum

lorem ipsum

lorem ipsum

lorem ipsum

Lorem ipsum dolor sit amet consecteteur

Lorem ipsum dolor sit amet consecteteur

Lorem ipsum dolor sit amet consecteteur

Lorem ipsum dolor sit amet consecteteur

+ info

+ info

+ info

+ info

Thank you!