SWOT ANALYSIS
BMW
FAVOURABLE
UNFAVOURABLE
WEAKNESSES
STRENGTHS
INTERNAL ENVIRONMENT
OPPORTUNITIES
THREATS
EXTERNAL ENVIRONMENT
Strengths
Innovation & technological progress
- Research and development have made the brand a market leader in the premium segment. The brand is known for its quality, reliability and first-class customer service. And even more importantly for the beautiful design of its range of vehicles.
Premium brand in the automotive industry
- With their innovative advertising campaign, the company and management have succeeded in positioning themselves as a premium brand
Product portfolio
- BMW has diversified its product portfolio from SUVs to luxury limousines and sports cars.
Weaknesses
Recall actions
- Controversies regarding the recall of cars because of some technical features or noncompliance with governtment rules.
Strategic alliances
- The BMW Group has very few strategic alliances. This gives its competitors an advantage.
Brand loyalty
- The younger generation is more likely to spend money on electronic devices than on a premium car.
Opportunities
Increasing product portfolio
- By expanding the product portfolio and introducing new series in different segments, they can increase their sales as more customers are available for the same brand.
Strategic alliances
- BMW AG can uiuse the specialised skills of other companies to differentiate its range of products.
Market expansion
- The entry into new markets will help the company to increase its targeted sales.
Threats
Competition
- Cheap car companies with their stylish and affordable offers will be a major external threat to the company.
Price policy
- More and more people are becoming more price-conscious and with the younger generation and the trend towards electronic vehicles, there is a risk that luxury cars will not receive as much attention in the near future.
Alternative drive technologies
- BMW AG must adapt to the demand for green fuel in order to serve potential customers who are looking for environmentally friendly solutions.
SWOT BMW
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Transcript
SWOT ANALYSIS
BMW
FAVOURABLE
UNFAVOURABLE
WEAKNESSES
STRENGTHS
INTERNAL ENVIRONMENT
OPPORTUNITIES
THREATS
EXTERNAL ENVIRONMENT
Strengths
Innovation & technological progress
- Research and development have made the brand a market leader in the premium segment. The brand is known for its quality, reliability and first-class customer service. And even more importantly for the beautiful design of its range of vehicles.
Premium brand in the automotive industry- With their innovative advertising campaign, the company and management have succeeded in positioning themselves as a premium brand
Product portfolioWeaknesses
Recall actions
- Controversies regarding the recall of cars because of some technical features or noncompliance with governtment rules.
Strategic alliances- The BMW Group has very few strategic alliances. This gives its competitors an advantage.
Brand loyaltyOpportunities
Increasing product portfolio
- By expanding the product portfolio and introducing new series in different segments, they can increase their sales as more customers are available for the same brand.
Strategic alliances- BMW AG can uiuse the specialised skills of other companies to differentiate its range of products.
Market expansionThreats
Competition
- Cheap car companies with their stylish and affordable offers will be a major external threat to the company.
Price policy- More and more people are becoming more price-conscious and with the younger generation and the trend towards electronic vehicles, there is a risk that luxury cars will not receive as much attention in the near future.
Alternative drive technologies