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SWOT Deutsche Telekom

europaeischeraustausch

Created on November 4, 2020

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Transcript

SWOT ANALYSIS

Deutsche Telekom

FAVOURABLE

UNFAVOURABLE

WEAKNESSES

STRENGTHS

INTERNAL ENVIRONMENT

OPPORTUNITIES

THREATS

EXTERNAL ENVIRONMENT

Strengths

  • Deutsche Telekom has large Mobile Communication customer base
  • Deutsche Telekom has success with Mobile Internet Services across Europe
  • Deutsche Telekom is Owner of the brand T -Mobile with a high brand awareness
  • Deutsche Telekom is financially very strong.
  • Deutsche Telekom has strong marketing activities through TVCs, print / online ads, sponsorship etc.

Weaknesses

  • Ahigh competetion in the market means limited market share growth for Deutsche Telekom.
  • Deutsche Telekom has a limited global penetration compared with other leading brands.

Opportunities

  • Increasing demand for 4 G and 5G Technologies across the world.
  • Acquisition of smaller brands can strengthen the presence of Deutsche Telekom.
  • Adoption of newer technologies can boost business for Deutsche Telekom

Threats

  • Global economic slowdown can affect business operations.
  • Competetive aggression can reduce margins for Deutsche Telekom.
  • Govermental regulations or strict guidelines can decline the business presence.