Presentation Danone

DANONE'S STRATEGY

Rawda ALTOMBOKSHIAnissa DJAFFAR Tiffany GUITTON Steffi MAHERY

Start

The company and its stakeholders

Creation of the company Danone

1919

Isaac Carasso marketed yoghurts, sold in pharmacies to relieve intestinal disorders.

Danone & Gervais

1967

Merger of the company Danone and the Group Gervais = start of the Group Danone.

Danone-Gervais & BSN Group

1973

Merger of the Group Danone and BSN Group.

Isaac Carasso and his son Daniel Carasso

DAIRY PRODUCTS

BOTTLED WATER

2 B

MEDICAL NUTRITION

INFANT NUTRITION

Danone in key figures :

105k

65%

120

25G

194

194 production sites around the world

Presence in 120 countries

65% of sales made outside Europe

105 000 employees

25 billion euros of revenues in 2019

Danone's main stakeholders :

Their current strategy

Danone's strategy :

MAIN GOALS

MISSION

“Bringing health through food to as many people as possible”

SLOGAN

Danone, One Planet. One Health

VISION

Danone, One Planet. One Health

To offer products for all and for the greatest number of people

To become the first multinational Bcorps certified before 2025

To promote health products to address public health issues

To increase its international presence

Danone's main goals :

Evolution of their strategy

- First company to have obtained this framework (2019)- Social, societal, environmental issues - New analysis tools = competitive advantage

Our opinion about their strategy :

Limits :- in reality, not a total respect for the quality of the products - several scandals

Positive points :- strategy in line with the current market - Danone respects environmental issues - Danone wants to change mentalities

Rawda ALTOMBOKSHIAnissa DJAFFAR Tiffany GUITTON Steffi MAHERY