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SWOT SEPHORA

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Created on October 28, 2020

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Transcript

SWOT ANALYSIS

FAVOURABLE

SEPHORA

UNFAVOURABLE

WEAKNESSES

STRENGTHS

INTERNAL ENVIRONMENT

OPPORTUNITIES

THREATS

EXTERNAL ENVIRONMENT

Sephora is a French cosmectics company.Founded by Dominique Manddonaud in 1969.

strengths

  • Cohesive brand image
  • Sensory experience in their stores
  • High customer involvement

WEAKNESSES

  • Expensive
  • Poor penetration in Asia

OPPORTUNITIES

  • Growth potential for cosmetics

THREATS

  • Competition