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SWOT SEPHORA
tounes.tns
Created on October 28, 2020
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Transcript
SWOT ANALYSIS
FAVOURABLE
SEPHORA
UNFAVOURABLE
WEAKNESSES
STRENGTHS
INTERNAL ENVIRONMENT
OPPORTUNITIES
THREATS
EXTERNAL ENVIRONMENT
Sephora is a French cosmectics company.Founded by Dominique Manddonaud in 1969.
strengths
- Cohesive brand image
- Sensory experience in their stores
- High customer involvement
WEAKNESSES
- Expensive
- Poor penetration in Asia
OPPORTUNITIES
- Growth potential for cosmetics
THREATS
- Competition