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Programmatic Ecosystem
Piyush Singh
Created on September 12, 2020
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Transcript
PROGRAMMATIC advertising simplified ecosystem
Publishers
Adexchange
Advertiser
DSP
SSP
Supply Side Platform is seller side technology
Heart of programmatic advertising
Publisher represent Sites/InApps/OTT/CTV Platforms
Demand Side Platform is buyer side technology
Advertiser represent single brand or Ad Agencies