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Programmatic Ecosystem

Piyush Singh

Created on September 12, 2020

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Transcript

PROGRAMMATIC advertising simplified ecosystem

Publishers

Adexchange

Advertiser

DSP

SSP

Supply Side Platform is seller side technology

Heart of programmatic advertising

Publisher represent Sites/InApps/OTT/CTV Platforms

Demand Side Platform is buyer side technology

Advertiser represent single brand or Ad Agencies