UNLIMITED IMPACT THERAPISTS
Digitize and Automate your business from A to Z
START
by Jean-Yves Garcin
HOME
INDEX
SOMMAIRE
Presentation
04 | Creating your branding
Bonus: Efficient tools
of Jean-Yves Garcin
01 | Hindrance identification
05 | Hosting platform
06 | Automation creation
02 | Hindrance deactivation
03 | Customer avatar identification
Contact
07 | Optimizing results
prEsentation
Jean-Yves Garcin
Coach and trainer for entrepreneurs and freelancers, hypnotherapist
I am delighted to welcome you to this training course which will help you propel your business with great ease and far beyond your expectations 🚀
Follow each step carefully in order and follow the advice I will give you, the goal is not to go as fast as possible. Take the time to follow each of the steps and know that if you need me you can contact me.
The foundations of this training are as follows:
1 - Identification of the hindrances to reach the objectives (professional and financial)
2 - Hindrances deactivation
3 - Customer avatar identification, positioning strategies and building your irresistible offer
4 - Development of your Branding to differentiate yourself from others 5 - Action plan and implementation of your hosting platform
6 - Implementation of an autonomous customer attraction system (turnkey)
7 - Optimization of time and results
HOME
INDEX
01 | Identifying the hindrances to reach your goals
Professional and Financial
01 | Hindrance identification
I will try to respond to these problems, which are legitimate in many respects and are often vectors of the main blockages.
WHAT ARE THE REASONS FOR THE GAP BETWEEN THE WILLINGNESS TO START ITS ACTION AND ITS ACTUAL REALISATION? WHY IS THERE An hindrance?
HOW DO YOU DEAL WITH UNCERTAINTY IN BUSINESS?
THE SIMPLE RULE FOR STARTING A BUSINESS WITH CONFIDENCE
WHAT IS THE CAUSE OF THE HINDRANCE AND HOW CAN WE BE MORE CONFIDENT?
HOW TO SOLVE A PROBLEM?
Comment résoudre un problème ?
01 | Hindrance identification
01 | Hindrance identification
HOME
INDEX
02 | Eliminate and identify hindrances
To achieve the objectives
02 | Eliminate and identify hindrances
Of course you can choose the other way than the blocking way.
FOLLOW THIS 6-STEP PROCESS
USE YOUR EXPERIENCE TO ELIMINATE THE hindrance
CLARITY ONLY REVEALS ITSELF IN THE MIDDLE OF THE ACTION
HOW CAN I DEVELOP MY OWN PERSONAL VISION?
HOW TO REMOVE THE BARRIERS THAT PREVENT ME FROM BEING A TRUE ENTREPRENEUR/FREELANCER
02 | Eliminate and identify hindrances
02 | Eliminate and identify hindrances
HOME
INDEX
03 | Customer avatar identification
Positioning strategies and building your irresistible offer
03 | Customer avatar identification
Imagine your ideal customer, your ideal target:
When setting up a business or a project, it is essential to be able to communicate with your customers. It is essential to know who they are, what they want and what their stumbling blocks are in order for your business to stand out from the rest.
The best way to do this is to analyze the most common characteristics and habits of your current customers: gender, location, average age, income, social background, favourite books or TV shows, and any other aspect relevant to your business so that your marketing strategy integrates all this data.
03 | Customer avatar identification
HOME
INDEX
04 | Creating your branding
To differentiate yourself from the competition by creating an impactful image and history
04 | Creating your branding
Personal branding is the process of building an online reputation or image of an individual, group or organization. Simply put, it is the association of one's name with various products or services.
80%
70%
65%
Personal branding allows you to establish strong authority and value for specific services or skills in a particular sector or niche.
Just like corporate branding, personal branding is also very important in the world of marketing. In fact, it becomes more important because the modern public tends to trust real people for product evaluations and recommendations rather than the usual companies and advertising firms.
04 | Creating your branding
80%
04 | Creating your branding
80%
04 | Creating your branding
Nowadays, it is difficult to ignore the importance of developing a personal brand. Professionals need to distinguish themselves in all areas of activity, due to the current dynamics of work.
Ironically, we talk about personal branding, but we focus on professional development, leaving the personal aspect behind.
So what about personal development?
Let's talk about self-knowledge.
A useful first exercise is to do an analysis of Strengths, Weaknesses, Opportunities and Threats to ourselves.
We may share the same virtues and weaknesses with many people, but we do not experience them in the same way.
Being able to recognize our weaknesses, instead of hiding them, helps us to determine our limits and this will strengthen our self-confidence and self-esteem.
It is nothing more than accepting our shortcomings.
Let's now do the same SWOT analysis but focusing on our professional profile.
What are our skills? Do we have a wealth of knowledge that requires additional training?
Why have people like Steve Jobs come to stand out and become referents?
After these two SWOT analyses, we may need a strategy on how to highlight our skills in relation to our shortcomings, without denying them.
Self-knowledge must answer questions such as
- Do I have clear objectives with this personal brand?
- Where do I want to go?
- Why do I want to be recognized in a specific field?
- Do I want to have a positive impact on others?
Yes, we can answer these (and other) questions many times. This is part of the ongoing process. And this is where the magic happens...
04 | Creating your branding
Here is the script you can use to create YOUR HISTORY, to highlight your values, find leverage effects and have a better understanding of your hindrances (your future webinar will be based on this too)
Download it and fill it out carefully 🙂
70%
04 | Creating your branding
You will find below sites to help you build your graphic charter (see +info)
It is important that you choose the graphic charter that best reflects the values you wish to highlight: top-of-the-range offer and support, elegance, fun, joy, etc.
Graphic charter
+info
HOME
INDEX
05 | Action plan and setting up your hosting platform
Make your content accessible in 1 click
from all over the world
05 | Action plan and setting up your hosting platform
It is important to optimize your productivity and for this there are some tools at your disposal that can be considered indispensable.
80%
TRELLO: For maximum organization
MAILBIRD: To centralize your communications in 1 click (emails, calendars, social networks, etc.)
CALENDLY: Set up your appointments, payments, customer questions for free
65%
Trello
Calendly
MailBird
LINK
+info
LINK
LINK
+info
+info
05 | Action plan and setting up your hosting platform
80%
Facebook Optimizations
FACEBOOK PROFILE
Give a professional look to your Facebook profile with the ability to give a high value to your profile:
- Professional Photo
- Professional Banner
- Your profession through the "Facebook nickname" feature.
- Catchphrase to be able to identify your services and customer avatars
- Your workstations and training courses carried out
- Links to your social networks: website, instagram, Calendly link (appointment booking)
You will now be able to add "friends" and "friends of friends" who will be able to have a visibility of your doings thanks to the catchphrase. But also you will be able to add prospects directly corresponding to your target.
05 | Action plan and setting up your hosting platform
80%
80%
Facebook Optimizations
FACEBOOK PROFILE
As with your Facebook Profile, it is important to give your Page a professional appearance in order to give an engaging value to your services that will result in a "like" of your Page.
- Professional photo or corresponding to your product
- Professional Banner
- Title of the page corresponding to your activities (ex: hypnosis, coaching, sophrology, etc) as well as your city of practice, department number and why not your name.
> if your page is the Facebook page of your practice for example > otherwise if the page corresponds to your digital program it will be recommended to put the name of the program (for clarity when you advertise on Facebook)
You will now be able to add "friends" and "friends of friends" who will be able to have a visibility of your practices but also you will be able to add prospects corresponding directly to your target.
See tips for automated additions in chapter 07.
05 | Action plan and setting up your hosting platform
80%
Facebook Optimizations
FACEBOOK GROUP
You can create a public, private or secret group.
- Public: you can add all your contacts and encourage your contacts to encourage their friends to join your group (guaranteed mass effect, but it can be "annoying" to be solicited this way. Moreover, members will not be targeted according to the theme of your group.
- Private: this allows you to filter the entries, it is possible to ask questions to get to know the candidates better. this is a HUGE perceived value because it is the best way to create a COMMUNITY. This private group or VIP will bring a strong leverage effect to the decision to acquire your program because group dynamics is the most powerful way to create commitment.
- Secret: your group will not be visible when someone searches on Facebook.
05 | Action plan and setting up your hosting platform
80%
Optimisations Linkedin
LINKEDIN PROFILE
Give a professional look to your Linkedin profile so that you can give a high value to your profile:
- Professional Photo
- Professional Banner
- Your profession and catchphrase to be able to identify your services and your customer avatars when you interact on Linkedin
- Your workstations and training courses carried out
- Links to your social networks: website, instagram, Calendly link (appointment booking)
- Testimonials to prove that you are a competent person
You can now add (or "connect" to) Linkedin contacts that match your client avatar.
See tips for automated additions in Chapter 07.
05 | Action plan and setting up your hosting platform
80%
Hosting platforms
of your digital content
Today, there are platforms that allow you to create your online business from A to Z with great ease and that offer a multitude of tools that perfectly meet your needs:
- Website
- File hosting (audio, video, text, image)
- Hosting of training courses
- Webinar Hosting
- Email campaign ("autoresponder")
- Creation of capture pages ("lead magnet")
- Creation of sales tunnels ("landing page")
- Affiliation
- etc
05 | Action plan and setting up your hosting platform
I can recommend 4 possibilities that will perfectly meet your needs.
65%
65%
Systeme.io
Podia
Click Funnels
05 | Action plan and setting up your hosting platform
PODIA
80%
Podia is a platform to create:
- Website
- File hosting (audio, video, text, image)
- Hosting of training courses
- Webinar Hosting
- Email campaign ("autoresponder")
- Migration of your domain name
- Affiliation
- etc
As a creator the language is in English but the language adapts itself according to the origin of the visitor of your site.
The design is very elegant, intuitiveness and ease of creation are also big strengths.This is the one I use, I highly recommend it. Give it a try:
14-day free trial
LINK
LINK
05 | Action plan and setting up your hosting platform
CLICK FUNNELS
80%
Click Funnels is a platform to create:
- Webinar Hosting
- Email campaign ("autoresponder")
- Creation of capture pages ("lead magnet")
- Creation of sales tunnels ("landing page")
- Affiliation
- etc
English-language creation platform.
It is the most efficient system for sales tunnels.
14-day free trial
LIEN
Tutorial to create from A to Z its online platform
LINK
05 | Action plan and setting up your hosting platform
SYSTEME.IO
80%
Systeme.io is a platform to create:
- File hosting (audio, video, text, image)
- Hosting of training courses
- Webinar Hosting
- Email campaign ("autoresponder")
- Creation of capture pages ("lead magnet")
- Creation of sales tunnels ("landing page")
- Affiliation
- etc
Multilingual creation platform.
It is one of the most complete systems.
30-day free trial
LINK
Tutorials to create your online platform from A to Z
LINK
HOME
INDEX
06 | Automation creation
Implementation of an autonomous customer attraction system (turnkey)
06 | Automation creation
Facebook | CHATBOT
80%
Facebook Messenger and ManyChat to boost its online marketing (robot) - TUTORIAL
LINK
06 | Automation creation
Facebook | LANDING PAGE
80%
Here is an example of a capture page optimized in its structure (example Systeme.io):
Here is a very well done article on how to generate leads with your Facebook page.
A LANDING PAGE is a page designed to capture the email of your prospects.
I recommend the use of Click Funnels or SYSTEME.IO.
LINK
06 | Automation creation
Facebook | SALES FUNNEL
80%
A sales tunnel makes it possible to define step by step a targeted route for a future customer in a sales process.
I recommend the use of Click Funnels or SYSTEM.IO.
Here is an example of a sales tunnel optimized in its structure (example Systeme.io):
LINK
06 | Automation creation
Facebook | SALES FUNNEL
80%
Here is a very well done article to give you some ideas for sales tunnels.
06 | Automation creation
Facebook | WEBINAR
80%
I recommend the use of WEBINARJAM, Click Funnel, SYSTEM.IO or ZOOM.
LIEN
LINK
06 | Automation creation
Facebook | WEBINAR
80%
80%
06 | Automation creation
Facebook | ADS
80%
80%
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Facebook.
06 | Automation creation
Facebook | ADS
80%
06 | Automation creation
Facebook | ADS
80%
Facebook Ads Tutorial
06 | Automation creation
Facebook | ADS
80%
Facebook Insights is a tool integrated into the Facebook social network that allows you to obtain very detailed audience statistics.
LINK
06 | Automation creation
Facebook | GROUPS
80%
80%
06 | Automation creation
Facebook | AUTOMATION PROCESS
80%
80%
06 | Automation creation
LinkedIn
80%
80%
06 | Automation creation
LinkedIn
80%
80%
LinkedIn's Carousel Ads allow you to tell an interactive story to your audience to motivate them to take action.
🧑👩 Add your ideal prospects every day to grow your contact base.
Search bar then the profession you are looking for/type profile/"log in".
⚠️ Please note: no more than 50 additions per day so that your LinkedIn account will not be temporarily or permanently blocked.
The non-premium version of Linkedin is limited to adding contacts for the first 100 search pages.
You will see how to optimize your linkage with all your contacts thanks to Prospectin.
06 | Automation creation
LinkedIn
80%
80%
Why live with LinkedIn Live?
LinkedIn Live allows you to build deeper relationships and better capture the interest of the world's largest professional community. Live videos generate on average 7 times more feedback and 24 times more comments than native videos produced by the same broadcasters.
LINK
06 | Automation creation
LinkedIn
80%
80%
06 | Automation creation
LinkedIn | ALCAPOD & PODAWAA
80%
80%
Alcapod and Podawaa are pods for LinkedIn. A pod is also called an engagement group. The principle is simple, you join a group on which all members share the link of their posts and they commit to like or comment on your post.
This will boost the reach (visibility) of your post.
The first 10 minutes of a post's life are the most important.
On LinkedIn, the audience mechanics are simple and known:
1. A post is published.
2. Launch: the algorithm shows it to a panel of the account's contacts.
3. Initiation: if the reaction is good (over 1 to 2 hours), the algorithm increases it shows it to a greater number of contacts.
4. Validation: if the reaction is still good, a human intervenes to check if the post is eligible for more visibility (we don't know on which criteria)
5. Boost: If eligible, the post is shown to a very large number of accounts even at the +2 and +3 level of the contact network.
06 | Automation creation
⚠️ Please use ALCAPOD sparingly so as not to be sanctioned by LinkedIn.
LinkedIn | ALCAPOD & PODAWAA
80%
80%
LINK
Install ALCAPOD
1. Click on the ALCAPOD icon in the Chrome plugin bar (upper part of your screen)
3. Insert the link (URL) that corresponds to your LinkedIn post and click Add Post.
Your post should see its number of likes and comments boosted.
2. Insert each pod code and then click Join Pod
CODE
06 | Automation creation
LinkedIn | ALCAPOD & PODAWAA
80%
80%
Installing PODAWAA (Chrome browser)
LINK
LINK
PODAWAA Tutorials
LINK
PODAWAA Case Studies
Official Youtube channel (tutorials)
LINK
Click on CC to get the English subtitles.
06 | Automation creation
LinkedIn | PROSPECTIN
80%
ProspectIn is a complete tool to automate and optimize LinkedIn prospecting.
06 | Automation creation
LinkedIn | PROSPECTIN
80%
Install PROSPECTIN (Chrome browser)
LINK
LIEN
PROSPECTIN Tutorials
How to use ProspectIn with Linkedin
LINK
LINK
PROSPECTIN case studies
Official Youtube channel (tutorials)
LINK
Click on CC to get the English subtitles.
06 | Automation creation
LinkedIn | SALES NAVIGATOR & LINKEDIN PREMIUM
80%
How to use Sales Navigator for free
LinkedIn Premium (Business) is free for the first 30 days and allows you to add your prospects without limit. Remember to stop the subscription before the end of the trial period.
Sales Navigator gives you access to a set of tools that allow you to optimize what is called Social Selling. You can search for qualified prospects with the Lead Builder tool. It allows you to filter Linkedin members according to different criteria: keywords, location, relationships, function, company, groups, etc. You can save them in your prospect list.
LINK
LINK
06 | Automation creation
Instagram
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Instagram.
06 | Automation creation
Instagram
06 | Automation creation
Youtube
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Youtube.
06 | Automation creation
Youtube | TUBEBUDDY
TubeBuddy a plugin, an extension that facilitates its productivity on Youtube and optimizes its referencing on Youtube while obtaining very accurate statistics
LINK
06 | Automation creation
Buffer, Zapier, IFTTT
80%
Buffer, Zapier and IFTTT allow you to manage accounts on social media, by
allowing, among other things, the programming of publications on Twitter, Facebook, Instagram and Linkedin.
LINK
LINK
LINK
HOME
INDEX
07 | Optimizing time and results
Leverage to go further and be more efficient
07 | Optimizing time and results
Publication schedule
80%
07 | Optimizing time and results
Creation Tunnel
80%
07 | Optimizing time and results
Preparation sheet - Sales leaflet
80%
Tips to boost your sales:
You can also buy the domain name corresponding to the nae of your training or to the name of the services that are close to it: sophrology-tinnitus -problem.com and redirect your sales tunnel.
INFOS
07 | Optimizing time and results
Poll, Quiz, Gift to offer (lead magnet)
80%
Ideas from Lead Magnet:
- Guide (or Getting Started Guide)
- Audio
- Video (or series of videos)
- Drip of emails
- Ebook
- CheckList
- Web-conference
- Access to a live event
- List of tools/resources
- Private Facebook group (or private community)
- Discount
- Loyalty program
- Free trial for a limited time
- Coaching session (via Skype/tel)
- Computer graphics
- Quiz/test
- Customer Case Studies
SurveyMonkey is a tool for creating questionnaires, surveys, online surveys (free)
You can use mine as an inspiration to generate Leads.
LINK
Also, you can use this post as an inspiration to encourage people to participate (preferably in video format):
LINK
07 | Optimizing time and results
Facebook | PERSONA & BLOCKED AD ACCOUNT
80%
07 | Optimizing time and results
WhatsApp | BROADCASTING LIST Zoom | TUTORIALS
80%
To communicate with your customers you can use WhatsApp (it allows an audio recording lasting more than 1 min unlike Facebook Messenger and a very convenient interface to share all types of files (pdf, audio, video, etc).
You can share a Google Drive folder in order to exchange your Google Doc type documents that can be modified by both parties.
Some tutorials to better master the possibilities offered by ZOOM.
LINK
07 | Optimizing time and results
Affiliate/ambassador/vendor programs
80%
To multiply your sales you can use what is called affiliation. You will be able to find salespersons/ambassadors for your programs.
A merchant pays a third party for each customer/internet user he brings to the shop. The affiliate (the third party in question) receives a sum of money when he brings business to the affiliator (the merchant).
This can be your old customers, your new customers who like your products and who want to talk about it and make a contribution (which will boost their motivation).
Each affiliate has an affiliate link of his own. Once shared and if a sale is made through this link, the traceability is done automatically.
The payment of commissions is generally done by Paypal.
You can recruit the ambassadors from your contacts by sms, email, Facebook, etc.
From 30% commission the offer becomes attractive. At 50% it is even more attractive!
Podia, Systeme.io allow you to create affiliate links in an automated way.
The 1TPE.com site is also a very well known and recognized platform for carrying out this type of procedure.
07 | Optimizing time and results
Affiliate/ambassador/vendor programs
80%
The website affiliate-program.amazon.com allows you to create your own affiliate links that allow you to earn commissions on each shared product (books, movies, TV, etc.).
Summary table of commissions:
https://affiliate-program.amazon.com//help/operating/schedule. Standard Program Rates of Pay on the Amazon RF Site
Partnernetwork.ebay.com allows you to create affiliate links for products on eBay.
TUTORIAL
07 | Optimizing time and results
Autopublication - Devenez auteur (Fnac, Amazon, etc)
80%
You are an author and you are wondering how to publish a book for free? You want to bypass the traditional publishing circuit and are looking for a quick, simple and free solution?
Choose to publish your book online with TheBookEdition, Fnac or Amazon.
This is the most flexible solution to create a book in paper or digital format (pdf, epub) and make it accessible to the greatest number of people, in just a few clicks.
PDF Conversion > ePub
+info
LINK
LINK
LINK
07 | Optimizing time and results
Email Drip
80%
To prevent your emails from automatically falling into SPAM (or unwanted), you will have to avoid using certain words within your emails (or at least too often).
This is called SPAMWORDS.
Here is a list that will help you optimize your emails and a site that allows you to test your email directly.
LIST
07 | Optimizing time and results
Tools, applications and devices to optimize your business
80%
07 | Optimizing time and results
Convert a video to an audio and then to a text and translate it
80%
Ddownr (Youtube)
Sound transcript > text
Deepl (translator with AI)
Editing
+info
+info
+info
+info
HOME
INDEX
Bonus | Efficient tools
Image, Audio, Video, Documents, Facebook, LinkedIn, Youtube,
Sales, Productivity
Bonus | Efficient tools for the image
Crop Circle
Remove BG
TinyJpg
TinyEye
+info
+info
LINK
LINK
+info
+info
LINK
LINK
ImgLarger
VectorMagic
Image bank
Logo creation
+info
+info
LINK
+info
+info
Bonus | Efficient tools for the sound
Several softwares(sound)
Sound transcript > text
Voice transcription > text on smartphone
+info
+info
+info
Bonus | Efficient tools for the video
Streamyard
Ddownr (Youtube)
Editing
Teleprompter
+info
+info
+info
+info
ScreenCast
Video subtitles
MP3 > Vidéo
+info
+info
+info
Bonus | Efficient tools for documents
ILovePdf
Scan PDF/JPG to Text
Deepl (translator with AI)
Temporary Emails
+info
+info
LINK
+info
+info
PDF Conversion > ePub
Mind Map
SEO & domain names
FVD Downloader
+info
+info
+info
+info
Bonus | Efficient tools for Facebook
Download FB video
+info
Bonus | Efficient tools for LinkedIn
Alcapod
Prospectin
LinkedIn Sales Navigator
LinkHelp
LINK
LINK
+info
LINK
Linkedin Social Selling
Index
LINK
Bonus | Efficient tools for your productivity
Trello
pCloud, Mega.nz
Invoice2go
MailBird
+info
+info
LINK
+info
+info
LINK
Shift (Mac & Windows)
LINK
Bonus | Efficient tools for your sales
Sales platforms
Video and Podcast
Events
Cashing
+info
+info
+info
+info
Training platforms
Influencers
+info
+info
HOME
INDEX
Contact me!
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Transcript
UNLIMITED IMPACT THERAPISTS
Digitize and Automate your business from A to Z
START
by Jean-Yves Garcin
HOME
INDEX
SOMMAIRE
Presentation
04 | Creating your branding
Bonus: Efficient tools
of Jean-Yves Garcin
01 | Hindrance identification
05 | Hosting platform
06 | Automation creation
02 | Hindrance deactivation
03 | Customer avatar identification
Contact
07 | Optimizing results
prEsentation
Jean-Yves Garcin
Coach and trainer for entrepreneurs and freelancers, hypnotherapist
I am delighted to welcome you to this training course which will help you propel your business with great ease and far beyond your expectations 🚀 Follow each step carefully in order and follow the advice I will give you, the goal is not to go as fast as possible. Take the time to follow each of the steps and know that if you need me you can contact me.
The foundations of this training are as follows: 1 - Identification of the hindrances to reach the objectives (professional and financial) 2 - Hindrances deactivation 3 - Customer avatar identification, positioning strategies and building your irresistible offer 4 - Development of your Branding to differentiate yourself from others 5 - Action plan and implementation of your hosting platform 6 - Implementation of an autonomous customer attraction system (turnkey) 7 - Optimization of time and results
HOME
INDEX
01 | Identifying the hindrances to reach your goals
Professional and Financial
01 | Hindrance identification
I will try to respond to these problems, which are legitimate in many respects and are often vectors of the main blockages.
WHAT ARE THE REASONS FOR THE GAP BETWEEN THE WILLINGNESS TO START ITS ACTION AND ITS ACTUAL REALISATION? WHY IS THERE An hindrance?
HOW DO YOU DEAL WITH UNCERTAINTY IN BUSINESS?
THE SIMPLE RULE FOR STARTING A BUSINESS WITH CONFIDENCE
WHAT IS THE CAUSE OF THE HINDRANCE AND HOW CAN WE BE MORE CONFIDENT?
HOW TO SOLVE A PROBLEM?
Comment résoudre un problème ?
01 | Hindrance identification
01 | Hindrance identification
HOME
INDEX
02 | Eliminate and identify hindrances
To achieve the objectives
02 | Eliminate and identify hindrances
Of course you can choose the other way than the blocking way.
FOLLOW THIS 6-STEP PROCESS
USE YOUR EXPERIENCE TO ELIMINATE THE hindrance
CLARITY ONLY REVEALS ITSELF IN THE MIDDLE OF THE ACTION
HOW CAN I DEVELOP MY OWN PERSONAL VISION?
HOW TO REMOVE THE BARRIERS THAT PREVENT ME FROM BEING A TRUE ENTREPRENEUR/FREELANCER
02 | Eliminate and identify hindrances
02 | Eliminate and identify hindrances
HOME
INDEX
03 | Customer avatar identification
Positioning strategies and building your irresistible offer
03 | Customer avatar identification
Imagine your ideal customer, your ideal target:
When setting up a business or a project, it is essential to be able to communicate with your customers. It is essential to know who they are, what they want and what their stumbling blocks are in order for your business to stand out from the rest. The best way to do this is to analyze the most common characteristics and habits of your current customers: gender, location, average age, income, social background, favourite books or TV shows, and any other aspect relevant to your business so that your marketing strategy integrates all this data.
03 | Customer avatar identification
HOME
INDEX
04 | Creating your branding
To differentiate yourself from the competition by creating an impactful image and history
04 | Creating your branding
Personal branding is the process of building an online reputation or image of an individual, group or organization. Simply put, it is the association of one's name with various products or services.
80%
70%
65%
Personal branding allows you to establish strong authority and value for specific services or skills in a particular sector or niche. Just like corporate branding, personal branding is also very important in the world of marketing. In fact, it becomes more important because the modern public tends to trust real people for product evaluations and recommendations rather than the usual companies and advertising firms.
04 | Creating your branding
80%
04 | Creating your branding
80%
04 | Creating your branding
Nowadays, it is difficult to ignore the importance of developing a personal brand. Professionals need to distinguish themselves in all areas of activity, due to the current dynamics of work. Ironically, we talk about personal branding, but we focus on professional development, leaving the personal aspect behind. So what about personal development? Let's talk about self-knowledge. A useful first exercise is to do an analysis of Strengths, Weaknesses, Opportunities and Threats to ourselves. We may share the same virtues and weaknesses with many people, but we do not experience them in the same way. Being able to recognize our weaknesses, instead of hiding them, helps us to determine our limits and this will strengthen our self-confidence and self-esteem. It is nothing more than accepting our shortcomings. Let's now do the same SWOT analysis but focusing on our professional profile.
What are our skills? Do we have a wealth of knowledge that requires additional training? Why have people like Steve Jobs come to stand out and become referents? After these two SWOT analyses, we may need a strategy on how to highlight our skills in relation to our shortcomings, without denying them. Self-knowledge must answer questions such as - Do I have clear objectives with this personal brand? - Where do I want to go? - Why do I want to be recognized in a specific field? - Do I want to have a positive impact on others? Yes, we can answer these (and other) questions many times. This is part of the ongoing process. And this is where the magic happens...
04 | Creating your branding
Here is the script you can use to create YOUR HISTORY, to highlight your values, find leverage effects and have a better understanding of your hindrances (your future webinar will be based on this too) Download it and fill it out carefully 🙂
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04 | Creating your branding
You will find below sites to help you build your graphic charter (see +info)
It is important that you choose the graphic charter that best reflects the values you wish to highlight: top-of-the-range offer and support, elegance, fun, joy, etc.
Graphic charter
+info
HOME
INDEX
05 | Action plan and setting up your hosting platform
Make your content accessible in 1 click from all over the world
05 | Action plan and setting up your hosting platform
It is important to optimize your productivity and for this there are some tools at your disposal that can be considered indispensable.
80%
TRELLO: For maximum organization
MAILBIRD: To centralize your communications in 1 click (emails, calendars, social networks, etc.)
CALENDLY: Set up your appointments, payments, customer questions for free
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Trello
Calendly
MailBird
LINK
+info
LINK
LINK
+info
+info
05 | Action plan and setting up your hosting platform
80%
Facebook Optimizations
FACEBOOK PROFILE
Give a professional look to your Facebook profile with the ability to give a high value to your profile:
You will now be able to add "friends" and "friends of friends" who will be able to have a visibility of your doings thanks to the catchphrase. But also you will be able to add prospects directly corresponding to your target.
05 | Action plan and setting up your hosting platform
80%
80%
Facebook Optimizations
FACEBOOK PROFILE
As with your Facebook Profile, it is important to give your Page a professional appearance in order to give an engaging value to your services that will result in a "like" of your Page.
You will now be able to add "friends" and "friends of friends" who will be able to have a visibility of your practices but also you will be able to add prospects corresponding directly to your target. See tips for automated additions in chapter 07.
05 | Action plan and setting up your hosting platform
80%
Facebook Optimizations
FACEBOOK GROUP
You can create a public, private or secret group.
05 | Action plan and setting up your hosting platform
80%
Optimisations Linkedin
LINKEDIN PROFILE
Give a professional look to your Linkedin profile so that you can give a high value to your profile:
You can now add (or "connect" to) Linkedin contacts that match your client avatar. See tips for automated additions in Chapter 07.
05 | Action plan and setting up your hosting platform
80%
Hosting platforms of your digital content
Today, there are platforms that allow you to create your online business from A to Z with great ease and that offer a multitude of tools that perfectly meet your needs:
05 | Action plan and setting up your hosting platform
I can recommend 4 possibilities that will perfectly meet your needs.
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Systeme.io
Podia
Click Funnels
05 | Action plan and setting up your hosting platform
PODIA
80%
Podia is a platform to create:
- Website
- File hosting (audio, video, text, image)
- Hosting of training courses
- Webinar Hosting
- Email campaign ("autoresponder")
- Migration of your domain name
- Affiliation
- etc
As a creator the language is in English but the language adapts itself according to the origin of the visitor of your site. The design is very elegant, intuitiveness and ease of creation are also big strengths.This is the one I use, I highly recommend it. Give it a try:14-day free trial
LINK
LINK
05 | Action plan and setting up your hosting platform
CLICK FUNNELS
80%
Click Funnels is a platform to create:
- Webinar Hosting
- Email campaign ("autoresponder")
- Creation of capture pages ("lead magnet")
- Creation of sales tunnels ("landing page")
- Affiliation
- etc
English-language creation platform. It is the most efficient system for sales tunnels.14-day free trial
LIEN
Tutorial to create from A to Z its online platform
LINK
05 | Action plan and setting up your hosting platform
SYSTEME.IO
80%
Systeme.io is a platform to create:
- File hosting (audio, video, text, image)
- Hosting of training courses
- Webinar Hosting
- Email campaign ("autoresponder")
- Creation of capture pages ("lead magnet")
- Creation of sales tunnels ("landing page")
- Affiliation
- etc
Multilingual creation platform. It is one of the most complete systems.30-day free trial
LINK
Tutorials to create your online platform from A to Z
LINK
HOME
INDEX
06 | Automation creation
Implementation of an autonomous customer attraction system (turnkey)
06 | Automation creation
Facebook | CHATBOT
80%
Facebook Messenger and ManyChat to boost its online marketing (robot) - TUTORIAL
LINK
06 | Automation creation
Facebook | LANDING PAGE
80%
Here is an example of a capture page optimized in its structure (example Systeme.io):
Here is a very well done article on how to generate leads with your Facebook page.
A LANDING PAGE is a page designed to capture the email of your prospects. I recommend the use of Click Funnels or SYSTEME.IO.
LINK
06 | Automation creation
Facebook | SALES FUNNEL
80%
A sales tunnel makes it possible to define step by step a targeted route for a future customer in a sales process. I recommend the use of Click Funnels or SYSTEM.IO.
Here is an example of a sales tunnel optimized in its structure (example Systeme.io):
LINK
06 | Automation creation
Facebook | SALES FUNNEL
80%
Here is a very well done article to give you some ideas for sales tunnels.
06 | Automation creation
Facebook | WEBINAR
80%
I recommend the use of WEBINARJAM, Click Funnel, SYSTEM.IO or ZOOM.
LIEN
LINK
06 | Automation creation
Facebook | WEBINAR
80%
80%
06 | Automation creation
Facebook | ADS
80%
80%
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Facebook.
06 | Automation creation
Facebook | ADS
80%
06 | Automation creation
Facebook | ADS
80%
Facebook Ads Tutorial
06 | Automation creation
Facebook | ADS
80%
Facebook Insights is a tool integrated into the Facebook social network that allows you to obtain very detailed audience statistics.
LINK
06 | Automation creation
Facebook | GROUPS
80%
80%
06 | Automation creation
Facebook | AUTOMATION PROCESS
80%
80%
06 | Automation creation
LinkedIn
80%
80%
06 | Automation creation
LinkedIn
80%
80%
LinkedIn's Carousel Ads allow you to tell an interactive story to your audience to motivate them to take action.
🧑👩 Add your ideal prospects every day to grow your contact base. Search bar then the profession you are looking for/type profile/"log in". ⚠️ Please note: no more than 50 additions per day so that your LinkedIn account will not be temporarily or permanently blocked. The non-premium version of Linkedin is limited to adding contacts for the first 100 search pages. You will see how to optimize your linkage with all your contacts thanks to Prospectin.
06 | Automation creation
LinkedIn
80%
80%
Why live with LinkedIn Live? LinkedIn Live allows you to build deeper relationships and better capture the interest of the world's largest professional community. Live videos generate on average 7 times more feedback and 24 times more comments than native videos produced by the same broadcasters.
LINK
06 | Automation creation
LinkedIn
80%
80%
06 | Automation creation
LinkedIn | ALCAPOD & PODAWAA
80%
80%
Alcapod and Podawaa are pods for LinkedIn. A pod is also called an engagement group. The principle is simple, you join a group on which all members share the link of their posts and they commit to like or comment on your post. This will boost the reach (visibility) of your post. The first 10 minutes of a post's life are the most important. On LinkedIn, the audience mechanics are simple and known: 1. A post is published. 2. Launch: the algorithm shows it to a panel of the account's contacts. 3. Initiation: if the reaction is good (over 1 to 2 hours), the algorithm increases it shows it to a greater number of contacts. 4. Validation: if the reaction is still good, a human intervenes to check if the post is eligible for more visibility (we don't know on which criteria) 5. Boost: If eligible, the post is shown to a very large number of accounts even at the +2 and +3 level of the contact network.
06 | Automation creation
⚠️ Please use ALCAPOD sparingly so as not to be sanctioned by LinkedIn.
LinkedIn | ALCAPOD & PODAWAA
80%
80%
LINK
Install ALCAPOD
1. Click on the ALCAPOD icon in the Chrome plugin bar (upper part of your screen)
3. Insert the link (URL) that corresponds to your LinkedIn post and click Add Post.
Your post should see its number of likes and comments boosted.
2. Insert each pod code and then click Join Pod
CODE
06 | Automation creation
LinkedIn | ALCAPOD & PODAWAA
80%
80%
Installing PODAWAA (Chrome browser)
LINK
LINK
PODAWAA Tutorials
LINK
PODAWAA Case Studies
Official Youtube channel (tutorials)
LINK
Click on CC to get the English subtitles.
06 | Automation creation
LinkedIn | PROSPECTIN
80%
ProspectIn is a complete tool to automate and optimize LinkedIn prospecting.
06 | Automation creation
LinkedIn | PROSPECTIN
80%
Install PROSPECTIN (Chrome browser)
LINK
LIEN
PROSPECTIN Tutorials
How to use ProspectIn with Linkedin
LINK
LINK
PROSPECTIN case studies
Official Youtube channel (tutorials)
LINK
Click on CC to get the English subtitles.
06 | Automation creation
LinkedIn | SALES NAVIGATOR & LINKEDIN PREMIUM
80%
How to use Sales Navigator for free
LinkedIn Premium (Business) is free for the first 30 days and allows you to add your prospects without limit. Remember to stop the subscription before the end of the trial period.
Sales Navigator gives you access to a set of tools that allow you to optimize what is called Social Selling. You can search for qualified prospects with the Lead Builder tool. It allows you to filter Linkedin members according to different criteria: keywords, location, relationships, function, company, groups, etc. You can save them in your prospect list.
LINK
LINK
06 | Automation creation
Instagram
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Instagram.
06 | Automation creation
Instagram
06 | Automation creation
Youtube
Here is a series of very well done articles for a more in-depth analysis of the possibilities offered by Youtube.
06 | Automation creation
Youtube | TUBEBUDDY
TubeBuddy a plugin, an extension that facilitates its productivity on Youtube and optimizes its referencing on Youtube while obtaining very accurate statistics
LINK
06 | Automation creation
Buffer, Zapier, IFTTT
80%
Buffer, Zapier and IFTTT allow you to manage accounts on social media, by allowing, among other things, the programming of publications on Twitter, Facebook, Instagram and Linkedin.
LINK
LINK
LINK
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INDEX
07 | Optimizing time and results
Leverage to go further and be more efficient
07 | Optimizing time and results
Publication schedule
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07 | Optimizing time and results
Creation Tunnel
80%
07 | Optimizing time and results
Preparation sheet - Sales leaflet
80%
Tips to boost your sales: You can also buy the domain name corresponding to the nae of your training or to the name of the services that are close to it: sophrology-tinnitus -problem.com and redirect your sales tunnel.
INFOS
07 | Optimizing time and results
Poll, Quiz, Gift to offer (lead magnet)
80%
Ideas from Lead Magnet:
SurveyMonkey is a tool for creating questionnaires, surveys, online surveys (free) You can use mine as an inspiration to generate Leads.
LINK
Also, you can use this post as an inspiration to encourage people to participate (preferably in video format):
LINK
07 | Optimizing time and results
Facebook | PERSONA & BLOCKED AD ACCOUNT
80%
07 | Optimizing time and results
WhatsApp | BROADCASTING LIST Zoom | TUTORIALS
80%
To communicate with your customers you can use WhatsApp (it allows an audio recording lasting more than 1 min unlike Facebook Messenger and a very convenient interface to share all types of files (pdf, audio, video, etc). You can share a Google Drive folder in order to exchange your Google Doc type documents that can be modified by both parties.
Some tutorials to better master the possibilities offered by ZOOM.
LINK
07 | Optimizing time and results
Affiliate/ambassador/vendor programs
80%
To multiply your sales you can use what is called affiliation. You will be able to find salespersons/ambassadors for your programs. A merchant pays a third party for each customer/internet user he brings to the shop. The affiliate (the third party in question) receives a sum of money when he brings business to the affiliator (the merchant). This can be your old customers, your new customers who like your products and who want to talk about it and make a contribution (which will boost their motivation). Each affiliate has an affiliate link of his own. Once shared and if a sale is made through this link, the traceability is done automatically.
The payment of commissions is generally done by Paypal. You can recruit the ambassadors from your contacts by sms, email, Facebook, etc. From 30% commission the offer becomes attractive. At 50% it is even more attractive! Podia, Systeme.io allow you to create affiliate links in an automated way.
The 1TPE.com site is also a very well known and recognized platform for carrying out this type of procedure.
07 | Optimizing time and results
Affiliate/ambassador/vendor programs
80%
The website affiliate-program.amazon.com allows you to create your own affiliate links that allow you to earn commissions on each shared product (books, movies, TV, etc.). Summary table of commissions: https://affiliate-program.amazon.com//help/operating/schedule. Standard Program Rates of Pay on the Amazon RF Site
Partnernetwork.ebay.com allows you to create affiliate links for products on eBay.
TUTORIAL
07 | Optimizing time and results
Autopublication - Devenez auteur (Fnac, Amazon, etc)
80%
You are an author and you are wondering how to publish a book for free? You want to bypass the traditional publishing circuit and are looking for a quick, simple and free solution? Choose to publish your book online with TheBookEdition, Fnac or Amazon. This is the most flexible solution to create a book in paper or digital format (pdf, epub) and make it accessible to the greatest number of people, in just a few clicks.
PDF Conversion > ePub
+info
LINK
LINK
LINK
07 | Optimizing time and results
Email Drip
80%
To prevent your emails from automatically falling into SPAM (or unwanted), you will have to avoid using certain words within your emails (or at least too often). This is called SPAMWORDS. Here is a list that will help you optimize your emails and a site that allows you to test your email directly.
LIST
07 | Optimizing time and results
Tools, applications and devices to optimize your business
80%
07 | Optimizing time and results
Convert a video to an audio and then to a text and translate it
80%
Ddownr (Youtube)
Sound transcript > text
Deepl (translator with AI)
Editing
+info
+info
+info
+info
HOME
INDEX
Bonus | Efficient tools
Image, Audio, Video, Documents, Facebook, LinkedIn, Youtube, Sales, Productivity
Bonus | Efficient tools for the image
Crop Circle
Remove BG
TinyJpg
TinyEye
+info
+info
LINK
LINK
+info
+info
LINK
LINK
ImgLarger
VectorMagic
Image bank
Logo creation
+info
+info
LINK
+info
+info
Bonus | Efficient tools for the sound
Several softwares(sound)
Sound transcript > text
Voice transcription > text on smartphone
+info
+info
+info
Bonus | Efficient tools for the video
Streamyard
Ddownr (Youtube)
Editing
Teleprompter
+info
+info
+info
+info
ScreenCast
Video subtitles
MP3 > Vidéo
+info
+info
+info
Bonus | Efficient tools for documents
ILovePdf
Scan PDF/JPG to Text
Deepl (translator with AI)
Temporary Emails
+info
+info
LINK
+info
+info
PDF Conversion > ePub
Mind Map
SEO & domain names
FVD Downloader
+info
+info
+info
+info
Bonus | Efficient tools for Facebook
Download FB video
+info
Bonus | Efficient tools for LinkedIn
Alcapod
Prospectin
LinkedIn Sales Navigator
LinkHelp
LINK
LINK
+info
LINK
Linkedin Social Selling Index
LINK
Bonus | Efficient tools for your productivity
Trello
pCloud, Mega.nz
Invoice2go
MailBird
+info
+info
LINK
+info
+info
LINK
Shift (Mac & Windows)
LINK
Bonus | Efficient tools for your sales
Sales platforms
Video and Podcast
Events
Cashing
+info
+info
+info
+info
Training platforms
Influencers
+info
+info
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INDEX
Contact me!