Credibility Equation
Christopher Kelly
Created on June 9, 2020
Onyx Global - Credibility Equation
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Transcript
Credibility Equation
An element's likelihood of being noticed when people evaluate your credibility
Prominence
What value or meaning people assign to that element, is it good or bad.
Interpretation
The impact that element has on a credibility assessment
Credibility
x
=
Affected by involvement (motivation & ability), content, task, experience, individual differences, and more.
Affected by people's assumptions (culture, experience & heuristics), skills, knowledge and goals.
The result of prominence x interpretation