Digital Workplace EMEA Research Sinequa

EUROPEAN RESEARCH

Digital Workplace

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Research conducted by DII Paris

A digital workplace that actually works

Why a digital workplace

Real-life experiences

The Employee engagement

How Sinequa can help

Data Management

RESEARCH GOALS

In this demanding and ever changing environment the workplace’s digital architecture is a crucial factor for its organizational structure and its virtual team members. Accessibility, knowledge transfer, language processing etc. define not only a business’ framework but also its employees’ engagement and performance. Whereas the employee satisfaction increases his/her performance, hence, boosts the enterprises profitability. The future of work encompasses a broad range topics: from the transformation of an employees experience over the application of technological strategies to the effective management of Digital Workplaces. Therefore, this study looks into:

• The digital workplace success factors and requirements while taking into account cultural differences (France, UK, Germany), as the human factor is at the heart of Digital Workplaces’ achievements
• the point of view of different Digital Workplace shareholders: people, IT and Business.

REGIONS

100

respondents at C-Level in UK, France and Germany Organizations of : 10,000+ employees

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Why a digital workplace?

Why do organizations decide to implement a Digital Workplace, for which use cases and the impacts of the choice of the sponsoring department

Digitalization remains the main priority

44%

40%

36%

To accelerate digital transformation

To increase employee performance

To improve customer service

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Digitalization as the main priority

While France and Germany consider the digitalization as a high priority, UK which is reputed to be highly digitalized, is aiming to make economies of scale by automating their digital workplace as much as they can. However, the organizations surveyed continue to place the employee at the centre of their concerns, whether it is to increase their productivity or generate more business.

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Who wants what?

CDO & Head of Digital

HR & Communications

1- The digitalization acceleration is undoubtedly the major reason for implementing a Digital Workplace for all functions with the exception of Executive Directors who aim above all to reduce time to market. 2- Overall, the motivation for implementing a Digital Workplace is very different across the 4 job categories. 3- Whereas the general Manager prioritizes employee performance, HR/ Heads of Digital Workplace/Digital Transformation and CDOs are the key positions to implement a Digital Workplace on account of their function. However, in order to reduce time to market the CiOs and Executive Directors would be the best ambassadors do so.

Business Execs

CIO & CTO

How to pitch the digital workplace?

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You want to convince your boss to integrate a Digital Workplace? Here come the three most unbeatable arguments

• Employee engagement
• Access to data
• Efficiency & Flexibility

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Tell me who you are,I'll tell you what resonates

HR/ Communications and Heads of Digital Workplace/ Transformation / CDOs share the a key interest in people (employees’s engagement and attractivity) whereas CIOs and Executive Directors are more focused on productivity and efficiency. There are big differences between the 4 groups.

• HR/ Communications are very focused on employee engagement, knowledge sharing, flexibility and attractiveness;
• The Heads of Digital Workplace/ Transformation / CDOs are rather interested in user experience and costs
• CIOs put collaboration on in 3rd place;
• Executive Directors place innovation only in 4th

Even though the 4 of them have no ranking in common, there are 2 arguments that all of them agree on, flexibility and brand attractiveness

22%

Of Digital Workplace projects are driven by IT

“Organizations are successful because of good implementation, not good business plans.” as Guy Kawasaki said. Receiving support from the general management is a success factor for the deployment of strategic and cross-functional projects such as Digital Workplaces are. As a hybrid adventure between man and technology, it is often a matter of a successful collaboration between IT (22%) and HR (14%) that enables the foundational work for the implementation of the Digital Workplace. Even though customers are of great importance to every business, it comes only 4th in this international ranking (9%). In this context we get to understand the actual meaning of cross-functional data: it is all about sharing user data on for operational business intelligence purposes. Hence, it is evident that the contemporary Digital Workplace is much more than just an optimized type of intranet.

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Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

Employee engagement

"Leadership is the art of giving people a platform for spreading ideas that work.” Seth Godin

Marketing pioneer, unleashing the power of the consumer and the importance of building trust, connections, and positioning in the market place

How satisfied are you with your digital workplace?

8/10

• On a scale of 1 to 10, 29% rate their workplace with 8, followed by 22% who rate their workplace with 7. 3
• Only 3% think that their Digital Workplace is not sufficient and give it grade 2;
• Only 5% would give it the highest evaluation (10).

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...but in the case of a pandemic...

-35%

The COVID crisis demanded immediate adjustments from all companies and has proven at the same time how efficient their Digital Workplaces are. 1- Overall 53% find their workplace “good enough”. 2- Even 65% of French companies rate with “good enough”. 3- Germany is the most satisfied country with 50%.

satisfaction pendant la pandémie Covid-19

Digital workplace success metrics

Decision Making

Employee engagement

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Collaboration

Increase intellectual capital

How do you measure success?

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HR / Heads of Communications

CIO / CTO

Business Executive

CDO / Digital Workplace leaders

Increase intellectual capital

Employee engagement

Collaboration

Employee engagement

Left room for improvement

“We know what we are, but know not what we may be.”William Shakespeare This is also relevant within our fast-paced digital world that strives for constant advancement. Listening to the voice of our Digital Workplace users allows to have a better understanding of our modern-day requirements: “Connect apps in only one” (22%), “Specific apps” (31%) and “Access to information” (31%) are three pillars of improvement for the Digital Workplace.

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What's important for Digital Workers?

Collaborative project management is a key objective as well

There is a difference between data and information. Raw data has low value whereas contextualized analysis is keyfor decision-makers

Access to information seems to be an important trend (36%): making it easier for employees to work with greater improved working comfort is the priority

For better data management

What about data?

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The status quo

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Data management is at the core of a Digital Workplace. With a growing tendency for information overload, it became essential for companies to manage these masses of data in an efficient manner in order to impact a fact-based decision-making process. Hence, the major concern of a Digital Workplace is the gathering of data diversity within a common platform. Thus, for 26% the “Compilation of data from different sources” is the main benefit provided by a Digital Workplace; favoring “Innovation” (22%) and the “Compliance with internal rules and regulations” (20%) which follow in second and third position. It is therefore a consensus with three crucial factors that is at the heart of the Digital Workplace.

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100%

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50%

25%

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What's important for them?

HR / Heads of Communications

CIO / CTO

Business Executive

CDO / Digital Workplace leaders

Compliance

Innovation

Compliance

Unified view of data

And you? What do you use?

Here come the magical tools used the most by France, Germany and UK

“If you go back a few hundred years, what we take for granted today would seem like magic - being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.” Elon Musk

Real-life experiences

We've interviewed C-Level executives who are leading the digital workplace subject within their organizations. Let's hear what they have to say about the implementation of the "future fo work"

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"At beginning of 2018, 5,000 employees were using the Digital Workplace. By now we are 8,000 users and our platform includes different apps that facilitate the work of individual departments such as HR, environment, legal, IT, etc.!” "

Cecile Filippi Head of Digital Communications & e-Influence at Eramet (France)

Nicolas Villepinte

Head of Innovation, Bouygues UK

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"Understanding who's doing what, evaluating the quality and the advancement of completion is currently the biggest gap I would say; some solutions exist to bridge this gap but their adoption is difficult and slow"

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"The introduction of collaborative platforms has made a big difference in the world in terms of data access within the same place without having a large software system"

Christopher Roberts, Global Integrated Facilities Management Services Provider (UK)

Atif Siddique

Head of Sales Digital Services MAN Energy Solution (Germany)

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"These machines are providing us with real-time data what enables us to predict user behavior, better parameter our machines, estimate more precisely spare part consumption, calculate our inventory and finally forecast sales."

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"The remote work situation has thus reinforced the perception of discrepancy between the work onsite and the one offsite"

Matthieu Clemendot HR Director, VINCI Construction (France)

How Sinequa can help

Organizations now need to build digital workplaces overnight. Remote working makes the in-office challenges of sharing knowledge, interacting, and collaborating even harder. To do their jobs remotely, employees need access to information spread across multiple systems. They need a unified view of the information most relevant to their role. For example, a customer service agent needs to see products, transactions, and interactions by customer. Intelligent Search is a cornerstone.

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