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Make your content more memorable
Illustrate what you want to convey
They allow to synthesize contents
They are an aesthetic resource
They tell stories by
themselves
themselves
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We are able to understand images from millions of years ago, even from other cultures.
NOTES:
We better capture visual content. This type of content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what matters. We associate visual content with emotions.
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