mkt trends 2020

December 2020

marketing trends 2020

WAYS TO DO DIGITAL MARKETING

to apply in digital strategy.

Creativity in coronavirus time

Content Marketing

The 3 U's

How marketing is capable of transforming, communicating, being inclusive, renewing itself and sending humanistic messages, through the greatness of simplicity.

How CM has managed to establish itself as an effective tool for customer acquisition and loyalty.

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Content

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Interesting Facts

Content Marketing

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December 2020

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Digital Marketing

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How can you succed at CM?

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DM Characteristics

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Marketing in times of coronavirus

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5 p's Social Media Marketing

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Final Tips

6 ways to do digital marketing

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Marketing r'us

Interesting facts...

digital marketing

a digital reality

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DIGITAL MARKETING

Definition, characteristics and more.

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Digital marketing

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Fundamentals and relationship stages

Discovery

Digital marketing is the marketing that use any form of platform interactive or digital channel in order to know, reach, inform, involve, acquire, retain and relate consumers, clients and stakeholders. The engagement is something inherent in digital marketing and involves a four-stage process: discovery, interest, conversion and relationship.

Interest

Conversion

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Relationship

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Digital mkt CHARACTERISTICS

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Investing in digital marketing is a must

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REACTION TIME

LOW COST

INTERACTIVE

IMEASURABLE

ACCESSIBLE

SEGMENTATION

PERSONALIZED

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DIGITAL

Gillette wiped out one of the best digital marketing campaigns of 2019: "The Best Men Can Be," in which he encouraged men to cast aside toxic stereotypes about masculinity and fight for a more egalitarian society.

More and more companies are realizing these advantages, so there is a massive competition to occupy the first positioning places in the online search engines, and therefore it is important to know how digital marketing differs from traditional marketing techniques

Nike got everyone excited once again with a campaign dedicated to women's sports: "Show them what crazy can do." An inspiring spot narrated by Serena Williams. It was published in February 2019 within its strategy centered on the hashtag #JustDoIt.

POSITIONING

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PROMOTE

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DIGITALSTRATEGY 2020

WAYS TO DO DIGITAL MARKETING

Social media is not just about to communicate or sell, is about to inspire.

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Video will continue its reign in 2021.

While businesses should still focus on creating engaging video content, it's essential to create a video ad strategy. This includes knowing your audience and identifying and presenting your brand image. You must warm up your audience initially, so that they get to know you and your brand before you can ask them to take any action. Then, if your audience targeting is accurate, hopefully they will like you and your message so that they will trust you well enough to act upon your call to action.

Streaming Video Ad Engagement

EXAMPLE OF EMERGING AD TYPE STREAMING IN 2020

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Social Media Influencer Marketing

Influencers take followers into their daily lives,

sharing content about their passions,

hobbies, daily activities and even their loved ones, relating to their audience. According to research, 70% of teenagers trust influencers more than celebrities. Reach out to an influencer that makes sense for your brand. Establish them as affiliates, promoting your products and services on their social media channels..

Example

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Shoppable Posts

• Shoppable posts allow customers to shop at your store directly from a social media app. Instagram now offers a convenient integration, so businesses can tag their products from an e-commerce platform, such as Shopify.

Polls and Quizzes

• People love interaction, especially if you can create a poll or quiz that is fun and speaks to them. It is also a great way to bolster your email list for future campaigns. Create interactive content that's engaging, shareable and helps your audience remember your brand.

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Artificial Intelligence

Good user experience is what keeps an audience browsing a site

Marketing r' us

Can help enhance the personalization of your marketing and advertising efforts. Modern marketing methods will be able to collect better customer data and AI will continue improving the way we use that data.

Through intelligent algorithms, it’s possible to personalize an experience on a website. After analyzing thousands of data on a single user (including location, demographics, devices, interaction with the site, etc.), AI can display offers and content that are more appropriate for each user type. It’s true: a good user experience is what keeps an audience browsing a site and, the more time they spend on it, the higher the probability of a conversion. In this sense, one of the many possibilities that AI offers to make the user experience more user-friendly are

CHATBOTS

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Social Media Stories

It's still essential to have a social media marketing strategy moving forward.

However, it is recommend focusing on social media Stories more than posting. Stories are a carousel of uploads that last 24 hours. You can include text, images, video and even URLs, depending on the social media platform and how many followers you have. One major benefit of posting Stories? Stories can better help brands get in front of younger audiences.

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Facebook opens Brand Collabs Manager to include Instagram collaborators

LinkedIn just dropped its playlists on Spotify.

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Twitter makes tweet copy more effective.

Instagram launches a new feature to help users stay connected during lockdowns.

YouTube Brandcast top updates

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CONTENT MARKETING

Digital marketing oracle

INTERACTIVE VALUE GENERATION

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2020

CONTENTstrategy

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more.

Content marketing

is a commitment, not a campaign...

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what is Content marketing ?

Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.

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Content marketing tip

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3u's

steps to create value Content

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of content marketing

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What?

Which likes , interests, hobbies, problems and needs does your market niche have.

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How can you offer help, entertainment and information relevant to your niche.

How?

Why?

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What do you want your market niche to do, think, feel or desire when viewing your content.

In what media and formats (video, image, text, etc.) does your niche consume content.

Where?

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How can you succeed at content marketing?

To answer that question, let’s take a look at the various types of content marketing, plus some examples of each. This will helps to have a better idea how you can incorporate content in your business’s marketing plans. There are many types of content marketing you may decide to leverage, and here are en listed the trends of Content Marketing 2020.

Social Media Content Marketing

With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.

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Dove’s New ‘Courage Is Beautiful’ Content Campaing Shines the Spotlight on Health Care Workers

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Personalised Content To Increase Brand’s Credibility And Conversion

Content personalization is the targeted delivery of a piece of content to a visitor due to some specific set of criteria. Personalized content is also referred to as dynamic content because it updates in real-time to ensure customized user experiences. According to Forbes in a survey of 1,000 people, 90% remarked that they found personalisation appealing. FinanceOnline on the other side, confirmed that the majority of marketers will focus their activities on personalization. The possibilities for content personalization based on tracking are near limitless. Take the Amazon home page as an example of personalization done really well.

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CLICK TO SEE THE EXAMPLE

1 Social Media Content Marketing

Take User Experience To The Next Level With Augmented Reality

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Sephora makes it easy and convenient to see how the products look directly on you, saving the annoyance and high cost of samples.

Augmented reality (AR) will continue to be a popular trend in marketing. So far, AR has been making storytelling quite powerful, taking the user experience to the next level. Several successful examples have already illustrated how augmented reality can benefit any business. Using AR, IKEA allows users to “see” how a piece of furniture would look like in their homes. Brands like Estée Lauder, Lancôme, and Sephora have created AR tools that let people try lipsticks and nail polishes virtually.

Lorem Ipsum Dor

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Use Interactive Content To Tell A Story About A Brand And Prompt Users To Act

Why should you focus on interactive content? Buyers are in demand for new experiences when purchasing online. The reasons are numerous. Interactive content stands out. By attracting the attention of visitors, it keeps them longer on the page. Interactive content is more shareable, which is the reason why it helps with raising brand awareness.

Game of Thrones fans love their merch, and the managers of the Game of Thrones Instagram account plan to take that fact straight to the bank. The Game of Thrones audience, ruled by forever-nerds, will leap at any piece of merchandise that may raise them above the hoards of wine-drinkers-who-know-things. By sharing links to merchandise clearly made by small-fry superfans, the brand shows a ton of heart. This Instagram Story is another great example of a brand profiting from knowing and serving their audience. They even have the clever hashtag #reptherealm.

GAME OF THRONES

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Infographic Content Marketing

Create Stories To Increase Brand Loyalty

For a while, Stories were reserved only to Snapchat, but now Stories are equally popular on Instagram and Facebook, even YouTube has its story format. Stories will be the tool you use to boost engagement. Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format. Good strategy for marketers will be to use Stories to create the fear of missing out (FOMO). Content via Stories is available to users for a limited time which makes them take action more quickly.

Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.

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CLICK TO SEE THE EXAMPLE

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Video Content Marketing

Visual content still creates more views than any other content format. Experts have confirmed that video content will continue to be one of the most popular engagement tools for the year to come. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video marketing content on social media platforms, site pages, or on your partners’ websites — expanding your reach across different media. Amazing example of how to use well the 3 U's of content marketing Mercedes vs Jaguar.

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Marketing in Coronavirus time

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In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. But even also a crisis has been an opportunity to combine efforts and through the marketing creativiteness the message is more clear, fun and lovely. Here you kind find some examples.

AUDI

IKEA

Germany

Israel.

COKE

BURGER KING

U.S.A.

France

NIKE

ŠKODA

U.S.A.

Czech Republic

CORONA

LVMH

México

France

GOODYEAR

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GUINESS

U.S.A.

Ireland

POINT OR CLICK on the map to open the example

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TIPS

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Canva Piktochart Adobe Spark Stencil

Identify your niche

Identify their needs

Create a solution

Free tools for content creation

How create content to attract customers

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Content types

Content is the king

Best free imagessites.

Pexels Pixabay Unsplash Flaticon

Tutorials

How to

Rankings

Glossaries, terms

Interviews

FAQ's

Tips

Lives

Trends

Press news

Surveys

Podcast

Courses, Master class

Discounts

Downloads

Identify their needs

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CONTACT

Always there is something interesting to talk about, and even more if it is about marketing.

andrea.rios@vse.cz

THANKS

Andrea Escobar Rios Ph.D.Marketing r' us

Selling is not an exchange of products for money, it is an exchange of value for trust.

Special thanks:PiensamercaEstrategiadigital

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