T
Elements in the environment that could cause trouble for the business or project.
(External)
Threats
O
Elements in the environment that the business or project could exploit to its advantage.
(Internal)
Opportunities
W
Characteristics of the business that place the business or project at a disadvantage relative to others.
(External)
Weaknesses
S
Strengths, Weaknesses, Opportunities and Threats
Characteristics of the business or project that give it an advantage over others.
(Internal)
Strengths
SWOT Analysis