SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats
Weaknesses
Strengths
Opportunities
Threats
(External)
(Internal)
(Internal)
(External)
Characteristics of the business or project that give it an advantage over others.
Characteristics of the business that place the business or project at a disadvantage relative to others.
Elements in the environment that the business or project could exploit to its advantage.
Elements in the environment that could cause trouble for the business or project.
Opportunities
Customer demand - have asked sales staff for similar product Product could be on the market for Christmas Loyal customers Similar products on the market are not as reliable or are more expensive
Weaknesses
Poor record keeping Holding too much stock Cash flow problems Market research data may be out of date High rental costs Currently struggling to meet deadlines - too much work?
Threats
Downturn in economy may mean people are spending less Competitor opening shop nearby Competitors have launched a new advertising campaign Competitors have a similar product
Strengths
Excellent sales staff with strong knowledge of existing products Good relationship with customers Good internal communications High traffic location Successful marketing strategies Reputation for innovation
SWOT ANALYSIS II
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Transcript
SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats
Weaknesses
Strengths
Opportunities
Threats
(External)
(Internal)
(Internal)
(External)
Characteristics of the business or project that give it an advantage over others.
Characteristics of the business that place the business or project at a disadvantage relative to others.
Elements in the environment that the business or project could exploit to its advantage.
Elements in the environment that could cause trouble for the business or project.
Opportunities
Customer demand - have asked sales staff for similar product Product could be on the market for Christmas Loyal customers Similar products on the market are not as reliable or are more expensive
Weaknesses
Poor record keeping Holding too much stock Cash flow problems Market research data may be out of date High rental costs Currently struggling to meet deadlines - too much work?
Threats
Downturn in economy may mean people are spending less Competitor opening shop nearby Competitors have launched a new advertising campaign Competitors have a similar product
Strengths
Excellent sales staff with strong knowledge of existing products Good relationship with customers Good internal communications High traffic location Successful marketing strategies Reputation for innovation