Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
26
ways to generate
TOP-LINE GROWTH
today & tomorrow
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
People have short attention spans.
How are you grabbing and holding their attention?
Try using a short video, an interesting graphic or a new customer story.
A: ATTENTION
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Is your business model still relevant?
What worked in the past may not work in the future.
Are you willing to challenge or overturn it?
B: BUSINESS MODEL
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Snapchat broke the social media convention with a model where content including images disappears after 10 seconds.
Hundreds of millions of keen users suggest people like it.
C. CONVENTION
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Digital is the new customer expectation; it has to be at the centre of your business.
Domino’s is growing their business with digital. 80% of orders are online, most via smartphone.
D. DIGITAL
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Be mindful of the environment; it's the right thing to do and can make business sense too. Hotels now encourage guests to consider the need to launder towels daily. Less washing, lower costs, better for the environment.
E. ENVIRONMENT
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
What frustrates your customers?
What drives them mad? The inspiration for Uber came about because one of the founders could not find a taxi when it was raining in Paris.
F: FRUSTRATION
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
There are endless ways to go to market, today.
It can be online or face-to-face or any combination.
The important point is to be where your customers would like you to be.
G. GO-TO-MARKET
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Keep an eye on your direct competitors but you will learn more by studying hero brands that surprise and delight their customers. If you want to generate top-line growth study the brands that are growing.
H: HERO GROWTH BRANDS
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Start with a clear picture of the perfect experience. What does the ideal product, service or experience look like?
How does your current proposition compare? Now try and close the gap.
I: IDEAL
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
What is the customers job-to-be-done?
What is the problem that the customer is trying to solve. "Quench my thirst" can be solved via water, juice, milkshake etc. Your task is to deliver a better solution than your competitor.
J: JOB TO BE DONE
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
As a business owner you cannot do everything.
So what are the key drivers that will grow your revenue line? It could be, for example, the number of customers or profitability per customer or page visits.
K: KEY REVENUE DRIVERS
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Do your customers love using and owning your product or service? Do they love working with you?
Love is an intense emotion but that should be the ambition for every brand and business owner. It’s the new goal, thanks to Apple.
L: LOVE
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Do you have a quick, easy and simple way of conducting market research? Do you know how your customer is feeling at the point of purchase? What are you doing with this information?
M: MARKET RESEARCH
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Who are the customers that would ‘never-ever’ buy your product or service.
Perhaps with a slight modification you can represent your offering in a new way so that you can capture their attention.
N: NEVER EVERS
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Warby Parker is a successful online eyewear business. Co-founder, David Gilboa, said, we "had frustrating experiences buying eyeglasses, so we decided to offer an alternative to the overpriced, uninspiring eyewear on the market.’
O: ONLINE
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
What problem does your business solve?Rent the Runway solves the:I have nothing to wear tonight "problem by renting out top fashions rather than selling them outright.
P: PROBLEM
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Finding new ways to boost top-line growth often starts with a critical review. You can elicit valuable answers if you are prepared to ask the tough, disruptive or uncomfortable questions.
Q: QUESTIONS
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Cirque du Soleil reinvented the circus experience; taking a concept that was hundreds of years old and giving it a new life, energy and meaning.
They re-invented the circus for a new age and vast new audiences.
R. RE- INVENT
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Can you accelerate your product or service?
In a time-poor world, customers will appreciate you even more if you can solve a problem they have – better and faster.
S: SPEED
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
The ultimate response from your customer is a ‘thank you’.
Thank you for making my life simpler, easier, better, cheaper. Think about how your service will make your customer say, "thank you"
T: THANK YOU
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Every business has some assets that are underutilzed. Many people had spare rooms in their homes that were not used.
Airbnb connected renters with hosts and built an amazing business.
U: UNDERUTILIZED ASSET
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
What are your values?
What do you stand for or believe in? Customers today expect you to live your values in everything you do. This can present opportunities through diversification into allied areas.
V: VALUES
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Start with the goal of creating a world-class product or service. This should be the goal of every business owner - to find one thing that they are world class at. After-all we compete against the world.
W: WORLD-CLASS
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Incremental improvements? meh! Larry Page (Google) aims to make key projects 10 times better than the existing or the standard. When Gmail launched, it featured 100 times as much storage as the competition.
X: 10 X
Dr Ken Hudson's
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Who is looking after you?
When you are a business owner sometimes it feels that you have to do everything. This can affect your health, relationships and well-being. Remember to look after yourself.
Y: YOU
REVENUE GROWTH
ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
The old thinking was that I can only win if you lose. This is called a zero-sum mentality.
A better way to approach problems is to look for ‘win: win’ solutions. You might look at complementary services or even competitors differently. .
Z: ZERO-SUM
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Transcript
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
26
ways to generate
TOP-LINE GROWTH
today & tomorrow
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
People have short attention spans. How are you grabbing and holding their attention? Try using a short video, an interesting graphic or a new customer story.
A: ATTENTION
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Is your business model still relevant? What worked in the past may not work in the future. Are you willing to challenge or overturn it?
B: BUSINESS MODEL
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Snapchat broke the social media convention with a model where content including images disappears after 10 seconds. Hundreds of millions of keen users suggest people like it.
C. CONVENTION
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Digital is the new customer expectation; it has to be at the centre of your business. Domino’s is growing their business with digital. 80% of orders are online, most via smartphone.
D. DIGITAL
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Be mindful of the environment; it's the right thing to do and can make business sense too. Hotels now encourage guests to consider the need to launder towels daily. Less washing, lower costs, better for the environment.
E. ENVIRONMENT
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
What frustrates your customers? What drives them mad? The inspiration for Uber came about because one of the founders could not find a taxi when it was raining in Paris.
F: FRUSTRATION
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
There are endless ways to go to market, today. It can be online or face-to-face or any combination. The important point is to be where your customers would like you to be.
G. GO-TO-MARKET
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Keep an eye on your direct competitors but you will learn more by studying hero brands that surprise and delight their customers. If you want to generate top-line growth study the brands that are growing.
H: HERO GROWTH BRANDS
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Start with a clear picture of the perfect experience. What does the ideal product, service or experience look like? How does your current proposition compare? Now try and close the gap.
I: IDEAL
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
What is the customers job-to-be-done? What is the problem that the customer is trying to solve. "Quench my thirst" can be solved via water, juice, milkshake etc. Your task is to deliver a better solution than your competitor.
J: JOB TO BE DONE
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
As a business owner you cannot do everything. So what are the key drivers that will grow your revenue line? It could be, for example, the number of customers or profitability per customer or page visits.
K: KEY REVENUE DRIVERS
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Do your customers love using and owning your product or service? Do they love working with you? Love is an intense emotion but that should be the ambition for every brand and business owner. It’s the new goal, thanks to Apple.
L: LOVE
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Do you have a quick, easy and simple way of conducting market research? Do you know how your customer is feeling at the point of purchase? What are you doing with this information?
M: MARKET RESEARCH
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Who are the customers that would ‘never-ever’ buy your product or service. Perhaps with a slight modification you can represent your offering in a new way so that you can capture their attention.
N: NEVER EVERS
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Warby Parker is a successful online eyewear business. Co-founder, David Gilboa, said, we "had frustrating experiences buying eyeglasses, so we decided to offer an alternative to the overpriced, uninspiring eyewear on the market.’
O: ONLINE
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
What problem does your business solve?Rent the Runway solves the:I have nothing to wear tonight "problem by renting out top fashions rather than selling them outright.
P: PROBLEM
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Finding new ways to boost top-line growth often starts with a critical review. You can elicit valuable answers if you are prepared to ask the tough, disruptive or uncomfortable questions.
Q: QUESTIONS
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Cirque du Soleil reinvented the circus experience; taking a concept that was hundreds of years old and giving it a new life, energy and meaning. They re-invented the circus for a new age and vast new audiences.
R. RE- INVENT
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Can you accelerate your product or service? In a time-poor world, customers will appreciate you even more if you can solve a problem they have – better and faster.
S: SPEED
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
The ultimate response from your customer is a ‘thank you’. Thank you for making my life simpler, easier, better, cheaper. Think about how your service will make your customer say, "thank you"
T: THANK YOU
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
Every business has some assets that are underutilzed. Many people had spare rooms in their homes that were not used. Airbnb connected renters with hosts and built an amazing business.
U: UNDERUTILIZED ASSET
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
What are your values? What do you stand for or believe in? Customers today expect you to live your values in everything you do. This can present opportunities through diversification into allied areas.
V: VALUES
Dr Ken Hudson's
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Start with the goal of creating a world-class product or service. This should be the goal of every business owner - to find one thing that they are world class at. After-all we compete against the world.
W: WORLD-CLASS
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Incremental improvements? meh! Larry Page (Google) aims to make key projects 10 times better than the existing or the standard. When Gmail launched, it featured 100 times as much storage as the competition.
X: 10 X
Dr Ken Hudson's
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Who is looking after you? When you are a business owner sometimes it feels that you have to do everything. This can affect your health, relationships and well-being. Remember to look after yourself.
Y: YOU
REVENUE GROWTH ALPHABET
Dr Ken Hudson's
Dr Ken Hudson's
The old thinking was that I can only win if you lose. This is called a zero-sum mentality. A better way to approach problems is to look for ‘win: win’ solutions. You might look at complementary services or even competitors differently. .
Z: ZERO-SUM