VISUAL COMMUNICATION AND STORYTELLING

The importance of

visual COMMUNICATION

in Storytelling

Start

- Ally-

Ally is a recent college graduate. She was awarded a fellowship in a prestigious agency thanks to her stellar grades, positive attitude and many skills. She's excited by the new opportunity.

SHE ATTENDS MEETINGS WITH INTEREST.

She's full of ideas, but a combination of fear and difficulty expressing her ideas means that she doesn't always participate.

SHE'S BEEN AT THE AGENCY FOR MONTHS NOW, AND HER FELLOWSHIP IS COMING TO AN END.

Her professional future depends on her skills and initiative.

- A big opportunity -

One day, a huge opportunity presents itself.A very important client who could greatly benefit the agency appears on the scene.

- What should she do? -

Ally doesn't know what to do. She has great ideas but can't seem to express them.

- IT'S A UNIQUE OPPORTUNITY -

lt's now or never!

While researching how to communicate her ideas, Ally discovers that 90% of the information our brains process is visual.

- She grabs her notebook and begins to draw -

Her words transform into images that flow:icons, shapes...they create visual metaphors, reducing the amount of text to make room for visual communication.

She'll get the client's attention with Storytelling, weaving her ideas into a narrative.

- SHE NEEDS MORE -

Ally sees she's making progress but needs more support to craft her vision into a story. This is when she discovers Genially and all of its templates, where balance between visual and verbal information is everything. lt's the perfect tool for making her pitch that much more effective.

Ni

LLy

Ge

Resources

Animation

Interactivity

Templates

The template gives her ideas on how to break down information into layers

Now her idea will engage whoever sees her presentation as the viewer explores it visually

Plus, she uses animation effects to prioritize and highlight important infomation

Ally couldn't be happier!

- nothing works -

ln the next meeting, ideas quickly run dry.

The agency can't seem to satisfy the client.

- Ally knows it's her moment -

She gives her presentation full of visual communication and storytelling, and the client is impressed.

l love your ideas! They're brilliant, just like your future with the company.

- Ally has learned a lot -

90% of the information we process is visual.Visual language is intuitive and easy to understand.

Visual metaphors cut down on text, heightening your audience's attention.

Animation gives added value to your content. lt doesn't just bring it to life but also helps prioritize important information.

With Genially, visual communication reaches the next level, allowing you to create incredible communication experiences through the use of interactivity, storytelling and animation.

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