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UI UX Presentation March 2019

wibisono lerrick

Created on March 16, 2019

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UX Thinking

the mindset youneed to develop

March 2019

Ariadi Catur 32336Andry Hidayat 17268

TOC

Introduction

TOC

How to understand that you are moving in the right direction with UX design.

UX Essentials

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Happy

Delighted

Frustated

What is (UX) User Experience?

Simply put, user experience is how a person feels when they are interacting with your system or product or brand.

Software:Mobile APPPlatformsgames

Brand:Social mediaMicrosite

Content:Brand sitePortals

How do we design UX?

Well first, we need to understand a few basic rules "The Fundamentalsof User Experience".

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UXIceberg

Who does UX?

The answer is, everybody here.It takes a village to create a great user experience.

What the UX team does?

User Research: Identifies user behaviours, goals and needs through interviews, studies and surveys. Information Architecture (IA): Defines the structure of a system, how content is described, organised & discovered. Interaction Design (IXD): Defines interactions, user flows, wireframes, and affordances of a system.

How do we achieve it?

UCD

UCD (User Centered Design) is a multi-stage problem-solving process that not only requires designers to analyse and foresee how users are likely to use a product but also to test the validity of their assumptions.

User Centered Design & User Experience Design

UCD is a part of UXD UCD tries also to establish good UX by focusing on the user. Therefore the terms UXD and UCD are quite similar. UCD is also seen as a process, so that one could say it's a (more) concrete instance, whereas UXD is a field.

UCD Process

UXD Process

UX Research

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UX Research

Why do we need user research?

In short, we do research to ensure that we are solving a problem that actually exists in people’s lives.

Customer insights

Understand what problems customers wants solved

Prioritise Solutions

Analyse how important these problems are to customers

Usability

Validate our solutions to ensure that it is actually solving the problem

How do we start?

The path of user research

What do we need to know to understand our users?

Triggers - Goals - NeedsLikes & Dislikes - Current Journey Pain Points

How do we get all that information?

Now that we know what to research, what we need to prepare is User Research Planning:Create a topic mapChoose a research methodTalk to your actual target

The output of our user research should be user personas

What is user personas? Personas are an example of a person within your target audience. Personas should represent a major user group for your website. The purpose of personas is to create reliable and realistic representations of our key audience segments for reference. These representations should be based on qualitative and some quantitative user research.

Most importantly!

Personas are not Based only on marketing data or the opinions of company stakeholders, whether they’d ever met a real user or not, fictional personas poisoned the pool and will impart an inaccurate understanding of users and provide a false sense of security and solidify assumptions.

Personas should be based research. Either qualitative or quantitative.

Harnessing Data to UI Design

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UXFlowchart

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Building a team Data

• Data Hustler (Marketer&seller/communication)• Data Hipster (Designer/aesthetic) • Data Hacker (Programmer/coding)

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Synthetizing Data

Analyze and Synthesize:

Build empathy for the needs, motivations, goals, fears, and hopes or aspirations of users and stakeholders (Lead: Data Hustler) Understand market conditions, organizational business needs and technological maturity (Lead: Data Hustler) Constrict data (Lead: Data Hacker) Finding red threads by identifying themes and patterns (Lead: Data Hacker)

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• Identifiy hopes, desires and wishes of user (User Hopes) • Identify fears, questions, worries of users (User Fears) • Identify hopes, desires and wishes of other stakeholders (Other Hopes) • Identify fears, questions, worries of other stakeholders (Other Fears) • Set out expectations which hopes, desires, wishes, fears, questions, and worries we aim to address.

Set Out Expectation:

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Converting Data

Be Realistic
Gain Insight
Simplified Journey Map
Ask the Experts
How Might We (HMW)

Simplified Journey Map

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How Might We

A popular strategy for developing hypotheses is by writing How Might We (HMW) questions, a solutioning framework for design thinking. These questions are great because it suggests the area of focus, but still offers the chance to address solutions to the problem in several ways.

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UI Patterns

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Sketching

Sketching:part of the Strategy (remember The Iceberg part).

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Sketching

Storyboarding: this is where we visualize the scenario when user using the apps.

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Sketching

Prototyping: the animated one is more attractive and easy to understand.

Conclusion

What do we and our client already know? What do you need to know to start design? Is it a critical user experience? If you and your clients don’t know, You should do some user research. Use UI - UX Design to improve your product.

Table Of Content

Introduction

UX Essentials

UX Research

UX Harnessing Data to UI Design

HOME

View

Interactive Hangman

View

Secret Code

View

Branching Scenario: Academic Ethics and AI Use

View

The Fortune Ball

View

Repeat the Sequence Game

View

Pixel Challenge

View

Word Search: Corporate Culture

UI UX Presentation March 2019

Start designing with a free template

View

Interactive Hangman

View

Secret Code

View

Branching Scenario: Academic Ethics and AI Use

View

The Fortune Ball

View

Repeat the Sequence Game

View

Pixel Challenge

View

Word Search: Corporate Culture

Transcript