CV

PROFILE

PORTFOLIO+

CONTACT

EXPERIENCE

Ananda nadhifasya nursadrina

introduction

Ananda Nadhifasya Nursadrina

Education

Bio

Bachelor of Psychology

I believe that everyone has their way of leaving traces in the universe. My way is by exploring my passion, creating and realizing ideas, inspiring others, and being a part of something bigger than myself.

UNIVERSITY OF PADJADJARAN

2016-2020

GPA: 3.75

Secondary Diploma

SMAN 1 BOGOR

Course

enean commodo

2013-2016

a course of study offered by BerkeleyX, an online learning initiative of The University of California, Berkeley through edX.

a course of study offered by BerkeleyX, an online learning initiative of The University of California, Berkeley through edX.

An Introduction to Consumer Neuroscience & Neuromarketing

International Entertainment and Sports Marketing

Innovation Through Design: Think, Make, Break, Repeat

YONSEI UNIVERSITY

February 2019

THE UNIVERSITY OF SYDNEY

COPENHAGEN BUSINESS SCHOOL

November 2021

July 2018

Sports Psychology - Getting in The Zone

Computational Neuroscience

The Science of Happiness

Creative Problem Solving and Decision Making

UNIVERSITY OF CALIFORNIA

INTERNATIONAL OLYMPIC COMMITTEE

May 2015

UNIVERSITY OF WASHINGTON

TECHNISCHE UNIVERSITEIT DELFT

November 2016

Sport Technology - On and Behind The Stage

January 2016

INTERNATIONAL OLYMPIC COMMITTEE

Observer and Scorer

Work Experience

ITB Career Center

August 2019

Observe new students during psychological testing and score the result.

Content Contributor & Designer

HumanPro Development

Since February 2021

Write engaging articles about career and human resource for Instagram content.

Tester

Proctor & Reseracher

inSight Psychology

Pusat Inovasi Psikologi Universitas Padjadjaran

August 2019

Conduct psychological assessment for new middle school students.

February 2021

Conducting and proctoring online psychological testing. Conducting consumer and user experience research.

Editor

Psychologist's Assistant and Administrator

HumanPro Development

May 2017

Pusat Konseling Universitas Padjadjaran

Create videos for organization training, and translate videos and training materials from English to Indonesian.

March 2020 - August 2020

Design a brand new system for online counselling and facilitate the process, while performing daily administrative task and managing social media to promote the organization.

Coordinator of International Network

Organizational Experience

English Association for SMANSA Youth

2014-2015

Staff of Strategic Studies Department

Promote organization on social media, publish posts that will help people to learn English, responsible for IT and design in organization.

BEM Fakultas Psikologi UNPAD

2017-2018

BEM KEMA UNPAD

2019

Study issues, write articles, raise awareness on many kinds of issues from science to social politics.

Event Manager

Globalization and 21st Century Generation: Communication Seminar

Staff of Decoration, Promotion, and Documentation

2017

Assess demands for skill needed by generation of the 21st century in challenge of globalization, conceptualize event and material

PSYFERIA

Winner of Event with Best Design

2018

Promote event through media partner and on social media, design campaigns concepts design posters and games for promotion and campaign, decorate stage, venue, and photobooth, take pictures and videos of the event.

Coordinator of Duplication

ENTHUSIASTIC: Sevensibility

2015

Design promotional posters and attribute for an annual English competition event.

The Clock's Thinking! Clutch or Choke? Emotions in Athlete During Crunch Time

User Experience on Fashion and Apparel Online Stores

Research Experience

A Qualitative Research

UX Research

Virtual Environment as an Intervention Medium for Social Anxiety

How emotions facilitate athlete's performance during crunch time is mediated by positive appraisal of emotions. Negative appraisal, on the other hand, leads to choking

There is one sensory experience missing in online shopping: tactile. And it hinders user's trust to make a purchase. People need something more tangible than descriptive text. A video of someone touching and using the product can fill in that need.

Undergraduate Thesis

Using VR as an embodied medicine and principles of computational neuroscience, a virtual environment where people with social anxiety can feel save as they face their feared object in exposure therapy is designed.

Red or Blue: Which One Makes Him More Attractive?

An Experimental Research

Coping Strategies among College Students

Wearing red makes men perceived as sexier, while wearing blue makes them perceived as cool.

Brand Equity and Marketing Perspective of Fashion Brands

Published in Journal of Psychological Perspective

Religion is the most popular and an adaptive coping strategies, while popular maladaptive strategies are avoiding solving the problems and avoiding thinking about the problems.

Consumer and Market Research

Time Perception and Imagery among Goalkeepers

Brands well-known for their product's durability attract lower income consumers who would like to make fewer purchase, making it hard for the brands to rebrand and appeal to consumerism side.

An Experimental Research

Imagery affects time perception, either by stretching or densing it, among goalkeepers, but not among non-goalkeepers.

Social Rejection among Friends and Strangers

Junior Researcher

There's no difference between social rejection by friends and social rejection by strangers, both hurt as much

Virtual Environment as an Intervention Medium for Social Anxiety

ABSTRACTThe use of virtual environment (VE) in virtual reality (VR) as a medium for intervention for social anxiety has advantage over in vivo exposure therapy because it is considered practical, more efficient, easier to control, more available, more acceptable, and cost-effective. Before it can be used as a medium for intervention, VE must meet certain principles and standards. This research aimed to design a VE that met those principles and standards for a medium for intervention for social anxiety. The development of the VE is divided into planning stage, analysis stage, design stage, and heuristic evaluation. Free-energy principle and embodied cognition were used as a framework to design and analyse the VE, and intervention design method was used to design the VE with 360° video technology. The scenario in the VE was a situation where user was asked to give a presentation in front of an audience of six. There were three levels created: positive audience, neutral audience, and negative audience. Four experts in psychology and technology evaluated the usability and interaction within the VE for therapeutic purposes using a standard heuristic evaluation rubric. Result showed that the VE designed in this research had met the principles and standards to be acceptable and feasible as a medium for intervention for social anxiety. The next step is a real subject testing to get an evidence-based intervention method that is ready to be applied.

French

Virtual Environment as an Intervention Medium for Social Anxiety

French

Coping Strategies among College Students

ABSTRACTStress is a part of college students’ lives. If students do not cope well with stress, there would be higher risks of problems, ranging from academic performance to a health problem. How individuals cope with stress is called coping strategies. This research aimed to find out what kind of coping strategies used by students of Universitas Padjadjaran. Data consist of 339 students selected through convenient sampling was collected through online forms. Coping strategies were measured using the COPE Inventory. The most used coping strategy among students is turning to religion, which was followed by positive reinterpretation and growth. Maladaptive coping strategies, such as focusing on and venting of emotion and mental disengagement, were still commonly used. This called for a solution to reduce the use of such strategies. Next, studies can further investigate the effectiveness of coping strategies by looking at the stress level experienced and its link to both dispositional and situational coping strategies.

French

research

User Experience on Fashion and Apparel Online Stores

French

RESULTS

METHODS

BACKGROUND

The pandemic has made online store more significant than ever. The companies want to know the experience the users have with their official online stores and how they can improve it so more users would make purchase from their online stores.

The websites are too slow. The payment method is frustrating. And the experience itself lacks one sensory element: tactile. This significant difference between online store and offline store makes users reluctant to make purchase. They need something tangible to grasp the product and be sure of their choices. And the descriptive text provided by the websites won't cut it. Videos of someone interacting with the product might trigger mirror neurons and provide some tangible sense.

Survey collecting quantitative and qualitative data are combined with website analytics.

research

Brand Equity and Marketing Perspective of Fashion Brands

French

RESULTS

METHODS

BACKGROUND

The brands have been rebranding over and over, they are planning to rebrand again and attract higher income consumers. They want to know how their consumers currently perceive them.

The brands have been well known for their product's durability, appealing to mostly lower-income consumers, who would rather make fewer purchase for long lasting product. They brands might want to consider attaching their intended new image to this long-lasting image.

Survey collecting quantitative and qualitative data are combined with qualitative data from focus group discussion.

Agenda: Life Begins

Portfolio

Psyferia: Suicide

Tongue Twisted

Souldyssey

Catching Airplane Flyers

StayBalanced

Research

PsyTalk

French

Writings+

Sports

Languages

Sports

Indonesian

English

Hobbies

Writing

Design

Photography

Reading

Family During COVID-19

Interest

Arts

Storytelling

Sports

Neuroscience

Technology

https://annsadrina.contently.com/

Souldyssey

An art and journaling book to explore your world and find some solace.

French

Catching Airplane Flyers

How to make your organization stand out among many other organizations in a display while keeping a minimum budget?

French

I designed flyers with persuasive words that touched the senses in a form of paper airplanes that were then flown to the audience.It was cost-effective, it engaged the audience, and inspired them to join us. Then we discovered a serendipity, that folding the paper airplanes also functioned as a fun bonding activity.

PsyTalk

Psychology talk that aimed to raise awareness and change people's perception of stress.

French

It is more than just a talkshow, it is a research, published in digital article

and scientific journal.

The Rorschach's inkbolt-like logo represented "psychology" while inducing the idea of perception, and the hidden people talking in a couch represented the "talk."

Agenda: Life Begins at the End of Your Comfort Zone

Agenda designed to push people out of their comfort zone, with worksheet, cartoons, facts and tips.

French

It is more than just a talkshow, it is a research, published in digital article

and scientific journal.

The Rorschach's inkbolt-like logo represented "psychology" while inducing the idea of perception, and the hidden people talking in a couch represented the "talk."

Short Course: Family During COVID-19

Designs for an international short course about family during COVID-19, featuring speakers, public figures, professionals, and academics from around the world.

French

It is more than just a talkshow, it is a researc, published in digital article

and scientific journal.

The Rorschach's inkbolt-like logo represented "psychology" while inducing the idea of perception, and the hidden people talking in a couch represented the "talk."

Psyferia: Suicide

Raising awareness about suicide through digital post and games.

French

StayBalanced

Life can get you reeling, but you can always take the wheel!A movement to remind people the importance of work-life balance. The philosophy behind the logo is that life is like a colourful landscape, and we all want to live in a house where it feels like life, amid the empty space of work.

French

Writings+

French

Some of the projects I made as a content writer/content creator can be found here

Contact

+628112232792