mag adv research

Magazine advertisement reseacrh

By Liz Onu

Both examples of Drake's magazine adevrtisements present conventions used within magazine posters. From both examples, a recurring convention is the masthead always consisting of the artist's name. This helps promote the arist's brand and their songs. The masthead is placed behind the key image, as it allows more recognition to the aritst. . Although the masthead on the right is in a bigger font, due to

the thinness of the stroke and font, it is less appealing to the audience in comparison to the one on the left, which is much more bolder. The bolder affect also makes it easier to read. Additionally, in the left image, the artist is using a direct mode of address, which catches the female gaze as he's staring them directly in the eye, which makes the audience interaction with the image much more intimate. However, the second image subverts to this convention, which is another weakness of its design, as it does not create an intimate relationship with the audience, especially since the chosen demographic are females. There is also a use of the greyscale tone. We decided as a group to have our magazine advertisements in a sepia tone/white and black only features, thus, the research was conducted onto those magazine advertisements. The masthead colour contrasts to the key image, which is important as it allows the image and the masthead itself to stand out to the audience, and also giving the overall product a more vibrant affect. However, the masthead on the top left is manipulated typographically as a gap, to represent the recurring motif of Drake’s ‘OVO’ logo, which brings more audience recognition. As well as this, the bolder stroke on the font is more eye-catching and easily visible.

• In comparison to the previous magazine advertisements, these two do not have a masthead. Instead, the artist's names are presented at the bottom. This gives the key image more room for self marketing of the artist's brand. However, the names of the artist's are displayed in a smaller font to the name of the album, therefore, this shows that during the production process, this must be taken note of as the single/album is more important to be promoted.
• The colour scheme of the magazine advertisements are again in a greyscale, however, both of these advertisements have added the yellow colour, which is highlighted on the album names. In the Justin Bieber magazine advertisement, the album name is presented on a splash box effect, and has the biggest font, In The Weeknd magazine advertisement, the album name is in the yellow font and again has the biggest font size, which brings a wider attention to the audience. This will be a convention that we would like to carry out within the production as well.
• Both magazine advertisements use the release date of the album, which is a convention carried out within most magazine advertisements.

• The Justin Bieber poster also promotes technological use in order to download the advertisement, which makes the advertisement much more appealing to the audience.
• In The Weeknd advertisement, the artist is using a direct mode of address, which again creates a personal relationship with the demographic. The Weeknd poster also includes the logos of the producers who produced the album. This will again be a used convention.

Finally, another magazine advertisement I took a lot at was Jessie J's. Although this advertisement doesn't use a sepia tone, it still uses only black and white features and fonts, which is what the group and I are looking for. The artist's name is displayed in the largest font compared to the previous two shown before. This is presented in a gold font which is shown through other texts in the product. This contrasts the certain text to the rest

of the colour scheme, which makes it stand out. The key image is also keeping a direct eye contact with the camera, making it effecive with the audience as it creates a personal reationship. The debute album and international song is also exhibited within the advertisement, making the important titles stand out.