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flycriteo_App Advertising
Criteo
Created on March 31, 2017
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Transcript
All about App Advertising
How does App Advertising utilize the Criteo Engine?
It's all about the numbers!
How many publishers does App Advertising reach?
What is deeplinking?
All about App Advertising
How does App Advertising utilize the Criteo Engine?
How many publishers does App Advertising reach?
It's all about the numbers!
What is deeplinking?
x close
Key Capabilities of the Criteo Engine
Predictive Bidding
Kinetic Design
Product Recommendations
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x close
Key Capabilities of the Criteo Engine
As a core feature of Criteo Dynamic Retargeting, App Advertsing leverages the power of the Criteo Engine and its key capabilities: Predictive Bidding, Product Recommendations and Kinetic Design. App Advertising through Criteo Dynamic Retargeting is the single most effective way to improve app usage. App Advertising brings users back to shop, using dynamic ads with personalized product recommendations served across 500K+ premium mobile app publishers to drive 60% more app engagement.
Predictive Bidding
Product Recommendations
Kinetic Design
Back to menu
x close
Key Capabilities of the Criteo Engine
Predictive Bidding
Product Recommendations
Product Recommendations use consumer insights to predict which product is most likely to lead to a sale for that individual.
Kinetic Design
Product Recommendations
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Key Capabilities of the Criteo Engine
Kinetic Design
Predictive Bidding
Kinetic Design builds personalized ads in real time for each consumer across all publishers and devices, including web, mobile, and app, leveraging consumer insights to determine which visual elements will be most engaging.
Product Recommendations
Kinetic Design
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x close
Key Capabilities of the Criteo Engine
Predictive Bidding
Predictive Bidding
Predictive Bidding uses granular insights on consumers, products, publishers, and the interactions among them to enable us to bid at the right price and right time for each individual consumer.
Product Recommendations
Kinetic Design
Back to menu
x close
All about App Advertising
Deeplinking
How does App Advertising utilize the Criteo Engine?
A deep link is a methodology for launching specific pages in-app. For users with the app installed, deep link directs users seamlessly to relevant content. For users without the app installed, a deep link usually directs user to a mobile web experience. Application deeplinking allows us to redirect mobile users directly into apps on their device and identify the target app and optionally a specific page / action within it (e.g. product page).
It's all about the numbers!
How many publishers does App Advertising reach?
What is deeplinking?
All about App Advertising
x close
How does App Advertising utilize the Criteo Engine?
App Publisher Reach
Criteo's App Publisher Reach provides access across 500,000 mobile apps through standard ad banners and in-app interstitials.
It's all about the numbers!
How many publishers does App Advertising reach?
What is deeplinking?
x close
All about App Advertising
It's all about the numbers!
How does App Advertising utilize the Criteo Engine?
So, how does App Advertising bring value to our clients? By driving additional value at each stage of the purchase path! + 30% Rentention Rate +62 % Frequency of visit +224% Products browsed per user +38% Conversion rate
It's all about the numbers!
How many publishers does App Advertising reach?
What is deeplinking?