GENERIC CREDS

INSIGHT ISN'T FOUND.

INSIGHT IS FORGED.

AN INTRODUCTION TO US

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WE ARE AN INSIGHT

CONSULTANCY.

OUR INSIGHT CHANGES THE WAY BUSINESSES THINK

OUR INSIGHT CLARIFIESOUR INSIGHT INSPIRES OUR INSIGHT PROVOKES

...TO ULTIMATELY DRIVE CHANGE

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WHAT WE'D LIKE TO SHARE TODAY

THE WORK WE DO

WHO WE WORK WITH

THE FORGE DIFFERENCE

EXAMPLES OF OUR WORK

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THE WORK WE DO

We believe insight is fundamental to unlocking the wide variety of brand and business challenges that we are asked to conduct for our clients.

OUR CLIENTS USE US ACROSS THE FULL SPECTRUM OF INSIGHT PROJECTS

PROJECTS THAT REQUIRE PRIMARY RESEARCH

PROJECTS THAT REQUIRE SECONDARY RESEARCH

LARGE SCALE / MULTI MARKET INSIGHT PROJECTS

SMALL SCALE / SINGLE MARKET INSIGHT PROJECTS

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HOWEVER THE TYPE OF WORK WE GET INVOLVED IN TENDS TO FOCUS IN

6 CORE AREAS

6 CORE AREAS

CREATING MODELS FOR BEHAVIOUR CHANGE

DEFINING CUSTOMER-LED STRATEGY

FINDING AND EXPLORING OPPORTUNITIES FOR FUTURE GROWTH

CRAFTING CUSTOMER-LED PROPOSITIONS

CONDUCTING KNOWLEDGE REWINDS

BUILDING CATEGORY & MARKET UNDERSTANDING

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WHO WE WORK WITH

Our approach has led to incredibly successful projects and partnerships with some of the world's biggest and most exciting brands.

You can learn more about various projects we have conducted for our clients in the 'EXAMPLES OF OUR WORK' section

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THE FORGE DIFFERENCE

AN EXCLUSIVELY SENIOR TEAM

Our business was designed to bring together only senior directors because more experience means more projects can be done more efficiently and more effectively.

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KARL MILEY

KIRSTY YEOMANS

BEN GLASSOCK

SIMON GARNETT

STEVEN MELFORD

LEE MANNING CRAIK

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THE FORGE DIFFERENCE

A FLEXIBLE FRAMEWORK APPROACH

In designing your project we will mix and match from a range of primary and secondary methodologies. That means on every project we get more value from what you already have and provide you with new work that adds incremental value and understanding.

WE

WE

WE

WE

W ATCH

A SK

P REDICT

D IG

Data mining, rewinds of existing research material and forensic analysis of datasets

Trends analysis, opportunity sizing and data modelling

Observational techniques including semiotics, ethnography and social media listening

New and traditional qual and quant methods including focus groups, online communities, bespoke quant surveys and segmentations

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THE FORGE DIFFERENCE

A DIFFERENT STYLE OF WORKING

Our small, senior team means we can work differently to traditional agencies. Time is spent collaborating with each other and with you to get to clear answers and thinking that can be embedded in the business.

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WHAT DOES THIS MEAN?

WE BELIEVE IN REAL COLLABORATION

WE CREATE WORK THAT LIVES ON

WE HAVE AN OPINION & WE WILL SHARE IT

No single person can know everything. People need to work together to find the answer. So we’ll always make the most of your people and resources, as well as our own. We also like to collaborate in person. Working through challenges on our Perspex wall and you are always welcome to join us in these sessions to help us forge the solution to your challenge.

Our reason for being is to change the way brands and businesses think. But embedding learnings in a business is much more complicated than a flashy PowerPoint. So from the outset of every project we'll work with you to craft the right kind of deliverables to reach your audience and a process to ensure they can fully engage with the findings.

We’ll challenge assumptions; yours and ours. We’ll ask provocative questions. And if we think findings are being misinterpreted or the wrong approaches are being used, we’ll say so. And we’ll forge the learnings from the project into a clear and succinct story and give you a clear perspective on how to move forward.

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THE FORGE DIFFERENCE

A DIFFERENT STYLE OF WORKING - IN ACTION

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EXAMPLES OF OUR WORK

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THANK YOU

ANY QUESTIONS?

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INSIGHT ISN'T FOUND.

INSIGHT IS FORGED.

WE WOULD LOVE TO HEAR FROM YOU

Elysium Gate - 126 New King’s Road - Fulham - SW6 4LZ - UK - 0207 736 2472

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