MARKETING PORTFOLIO
My name is Darwin Frías, a marketer with over 5 years of experience creating marketing projects in digital and offline media. I am thrilled to share with you some of the projects I have worked on.
Campaign Summary Succesful product launch for SOLEIL SUNFLOWER OIL, comunicated throughout diverse media.
SOLEIL SUNFLOWER OILPRODUCT LAUNCH
Product Launch
Client: Corporación Sánchez
Overview
Communication Channels
Soleil is a 100% GMO-free sunflower oil, ideal for home cooking, manufactured especially for Corporación Sánchez. It stands out for its competitively priced 1-liter presentation.
To guarantee a large exposure to our main target, a 360° campaing was created, consisting of; social network ads, TV, Radio, Written Press, Influencers, and more.
The Challenge
Position Soil amongst the +340 Super Sanchez stores, competing directly with leading brands in the category.
Preventive Communication
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
MasterGraphic
Master design for the launch of Soleil, focused mainly on highlighting:
1 Liter presentation (vs most competitors 800-900 ml.) Only $45.00 pesos. Made with 100% from sunflower seeds.
MG made be in-house designer.
Distribution and placing in +340 POP done by in-house promotion team.
Adhesive vinyl in Distribution Trucks
Placement of adhesive vinyls in distribution center delivery trucks for on the road marketing.
Written Press
Publication of in local newspaper Tabasco Hoy.
Creative script and production of commercial for open television (TV AZTECA). Aired during popular shows such as Master Chef: Celebrity, Survivor, Ventaneando and Hechos.
Filming done by local agency in Villahermosa.
Social media campaign (Instagram and Facebook) with impulse from local influencer. Replicated in a Google Ads campaign.
Campaign Summary Succesful giveaway to increase sell-out of Nestle chocolates.
Giveaway
choco gamer
Client: Nestlé
Overview
Communication Channels
Nestlé requested an activity that would boost sales of its chocolate category: Kit Kat, Carlos V, and Crunch.
The strategy was implemented throughout digital platforms; Facebook, Instagram and Youtube.
The Challenge
Design an engaging shopper strategy through digital platforms, with the goal of encouraging sell-out at retail .
Timeline
Design
Campaign Launch
Digital Adaptations
Planning
MasterGraphic
Main design for the Choco Gamer campaign, focused on a young segment of video game lovers:
- Attractive prizes for the segment.- Low participation ticket.- Virtual registration.
MG created by in-house designer.
Social media campaign (Instagram and Facebook) with a local influencer.
re-brandingtodo aqui
Campaign Summary Crucial Re-branding strategy to re-position the payment of services at Super Sánchez "Todo Aquí".
Re-branding
Client: Super Sánchez
Overview
Payment for services represented approximately $500,000 pesos in daily sales through more than 300 Super Sánchez POS . Due to service provider issues, this service was disabled for nearly six months. When sales resumed, they had dropped by almost 90%.
The Challenge
Timeline
Design
Rebrand the Todo Aqui strategy with a concept that was easy to segment into different service payment categories: home, entertainment, and entrepreneurs.
Campaign Launch
Productionof Materials.
Planning
Previous image ofTodo Aqui, implemented on social media, written press, and electronic screens in Villahermosa. Objective: to give dynamism to the Todo Aquí logo.
Master Graphic worked with an agency from Mexico City. Photo shoot conducted in Villahermosa, Tabasco, with a local agency.
Campaign Summary Communication of one of the most important commercial events of the year with the intention of generating sell-out.
Communication of Discounts
BUEN FIN
Client: Corporación Sánchez
Overview
Communication Channels
Buen Fin generates millions of pesos in sales year after year, with the goal of benefiting end consumers with the "lowest" prices of the year on various goods and services.
Mass media campaign implemented across digital and offline channels; in store, tv, radio, newspaper.
The Challenge
Create an attractive 360° communication strategy that encourages sell-out in the retail and wholesale business models
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
Creative script and production of commercial for open television (TELEVISA). Aired during the prime time soap opera.
Filming done by local agency.
SUPER SANCHEZ race 2023
Campaign Summary Communication to sell out the annual Super Sánchez race for over 4,000 people.
Event
Client: Super Sánchez
Overview
Communication Channels
Every year Super Sánchez holds a race for clients and family. During that year the target numer of registers was of 4,000 participants.
Campaign across diverse media; electronic screens in the city, newspaper, in store and digitl channels.
The Challenge
Sell out the inscription for the Super Sanchez race in a short period of time.
Preventive Communication
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
MasterGraphic
Design for the annual Super Sánchez race.
- Instructions to adquire a spot.- Register via WhatsApp - Event venue and date.
MG created by in-house designer.
SUPER SANCHEZ RACE 2023
4 thousand
participants
300
Así mantendrás la atención de tu audiencia
Awesome Interactivity
BTL marketing
30
Así mantendrás la atención de tu audiencia
Awesome Interactivity
MERCHANDISING
Graphic design
Graphic design
Aquí puedes poner untítulo destacado
Lo que lees: la interactividad y la animación pueden hacer que el contenido más aburrido se convierta en algo divertido. En Genially utilizamos AI (Awesome Interactivity) en todos nuestros diseños, para que subas de nivel con interactividad y conviertas tu contenido en algo que aporta valor y engancha.
DARWIN MKT PORTFOLIO
Darwin Frias
Created on May 1, 2025
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Transcript
MARKETING PORTFOLIO
My name is Darwin Frías, a marketer with over 5 years of experience creating marketing projects in digital and offline media. I am thrilled to share with you some of the projects I have worked on.
Campaign Summary Succesful product launch for SOLEIL SUNFLOWER OIL, comunicated throughout diverse media.
SOLEIL SUNFLOWER OILPRODUCT LAUNCH
Product Launch
Client: Corporación Sánchez
Overview
Communication Channels
Soleil is a 100% GMO-free sunflower oil, ideal for home cooking, manufactured especially for Corporación Sánchez. It stands out for its competitively priced 1-liter presentation.
To guarantee a large exposure to our main target, a 360° campaing was created, consisting of; social network ads, TV, Radio, Written Press, Influencers, and more.
The Challenge
Position Soil amongst the +340 Super Sanchez stores, competing directly with leading brands in the category.
Preventive Communication
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
MasterGraphic
Master design for the launch of Soleil, focused mainly on highlighting:
1 Liter presentation (vs most competitors 800-900 ml.) Only $45.00 pesos. Made with 100% from sunflower seeds.
MG made be in-house designer.
Distribution and placing in +340 POP done by in-house promotion team.
Adhesive vinyl in Distribution Trucks
Placement of adhesive vinyls in distribution center delivery trucks for on the road marketing.
Written Press
Publication of in local newspaper Tabasco Hoy.
Creative script and production of commercial for open television (TV AZTECA). Aired during popular shows such as Master Chef: Celebrity, Survivor, Ventaneando and Hechos.
Filming done by local agency in Villahermosa.
Social media campaign (Instagram and Facebook) with impulse from local influencer. Replicated in a Google Ads campaign.
Campaign Summary Succesful giveaway to increase sell-out of Nestle chocolates.
Giveaway
choco gamer
Client: Nestlé
Overview
Communication Channels
Nestlé requested an activity that would boost sales of its chocolate category: Kit Kat, Carlos V, and Crunch.
The strategy was implemented throughout digital platforms; Facebook, Instagram and Youtube.
The Challenge
Design an engaging shopper strategy through digital platforms, with the goal of encouraging sell-out at retail .
Timeline
Design
Campaign Launch
Digital Adaptations
Planning
MasterGraphic
Main design for the Choco Gamer campaign, focused on a young segment of video game lovers:
- Attractive prizes for the segment.- Low participation ticket.- Virtual registration.
MG created by in-house designer.
Social media campaign (Instagram and Facebook) with a local influencer.
re-brandingtodo aqui
Campaign Summary Crucial Re-branding strategy to re-position the payment of services at Super Sánchez "Todo Aquí".
Re-branding
Client: Super Sánchez
Overview
Payment for services represented approximately $500,000 pesos in daily sales through more than 300 Super Sánchez POS . Due to service provider issues, this service was disabled for nearly six months. When sales resumed, they had dropped by almost 90%.
The Challenge
Timeline
Design
Rebrand the Todo Aqui strategy with a concept that was easy to segment into different service payment categories: home, entertainment, and entrepreneurs.
Campaign Launch
Productionof Materials.
Planning
Previous image ofTodo Aqui, implemented on social media, written press, and electronic screens in Villahermosa. Objective: to give dynamism to the Todo Aquí logo.
Master Graphic worked with an agency from Mexico City. Photo shoot conducted in Villahermosa, Tabasco, with a local agency.
Campaign Summary Communication of one of the most important commercial events of the year with the intention of generating sell-out.
Communication of Discounts
BUEN FIN
Client: Corporación Sánchez
Overview
Communication Channels
Buen Fin generates millions of pesos in sales year after year, with the goal of benefiting end consumers with the "lowest" prices of the year on various goods and services.
Mass media campaign implemented across digital and offline channels; in store, tv, radio, newspaper.
The Challenge
Create an attractive 360° communication strategy that encourages sell-out in the retail and wholesale business models
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
Creative script and production of commercial for open television (TELEVISA). Aired during the prime time soap opera.
Filming done by local agency.
SUPER SANCHEZ race 2023
Campaign Summary Communication to sell out the annual Super Sánchez race for over 4,000 people.
Event
Client: Super Sánchez
Overview
Communication Channels
Every year Super Sánchez holds a race for clients and family. During that year the target numer of registers was of 4,000 participants.
Campaign across diverse media; electronic screens in the city, newspaper, in store and digitl channels.
The Challenge
Sell out the inscription for the Super Sanchez race in a short period of time.
Preventive Communication
Timeline
Design
Campaign Launch
Productionof Materials.
Planning
MasterGraphic
Design for the annual Super Sánchez race.
- Instructions to adquire a spot.- Register via WhatsApp - Event venue and date.
MG created by in-house designer.
SUPER SANCHEZ RACE 2023
4 thousand
participants
300
Así mantendrás la atención de tu audiencia
Awesome Interactivity
BTL marketing
30
Así mantendrás la atención de tu audiencia
Awesome Interactivity
MERCHANDISING
Graphic design
Graphic design
Aquí puedes poner untítulo destacado
Lo que lees: la interactividad y la animación pueden hacer que el contenido más aburrido se convierta en algo divertido. En Genially utilizamos AI (Awesome Interactivity) en todos nuestros diseños, para que subas de nivel con interactividad y conviertas tu contenido en algo que aporta valor y engancha.